Sponsors
Billabong ▲ +0.020 | PPR ▲ +1.55 | American Apparel ▲ +0.001 | The Buckle ▲ +0.41 | Columbia ▲ +0.28 | Deckers Outdoor ▼ -0.79 | Dicks ▲ +1.05 | Foot Locker ▲ +0.17 | Genesco ▼ -0.28 | Iconix Brand Group ▼ -0.09 | Jarden Corp ▼ -0.89 | Nordstrom ▲ +1.07 | Luxottica ▼ -0.09 | Nike ▼ -0.25 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.35 | Sport Chalet ▼ -0.05 | Urban Outfitters ▲ +0.07 | VF Corp ▲ +0.52 | Quiksilver ▼ -0.15 | Zumiez ▼ -0.03 | Macys ▲ +0.60 | Tillys ▼ -0.16 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Reef launches e-commerce with redesigned reef.com

Courtesy of Reef.
Courtesy of Reef.
By Press Releases
July 11, 2011 6:30 PM

Press Release:

 

(Carlsbad, CA) July 11, 2011 – For the first time in Reef history, U.S. consumers will have the ability to buy Reef products directly on www.Reef.com with the launch of an e-commerce platform on the brand’s newly redesigned site.

 

The brand’s entire product offering including men’s footwear and apparel, women’s footwear and kids’ footwear will be available for on-line purchase effective today.

 

Reef.com has been an integral component to communicating the Reef brand story, showcasing Reef’s expansive product offering, as well as highlighting marquee athletes and Reef events.

 

The site is now a 360-degree branding experience where visitors can interact with the brand via featured videos and social media feeds, while they explore the entire breadth of the product offerings with the capacity to make purchases simultaneously.

 

Reef President, Jeff Moore, adds, “Reef.com gives our brand a stage to present the Reef experience to our committed consumers. We will be offering the best selection on-line while continuing to offer limited products that can only be found in Core Specialty Surf shops."

 

The freshly re-designed Reef.com will include enhanced product photography, interactive customer reviews and social media sharing features, special shipping incentives, and consumer loyalty programs.

 

To learn more about Reef and our products, head to www.reef.com.

 


More on: Reef

Articles You Might Have Missed