Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Photos from Volcom's swim fashion show

Photos from Volcom's swim
By Press Releases
July 17, 2011 9:32 AM

Press Release:

 

Volcom's third annual spring fashion show took place last Thursday at Volcom Headquarters VIP space. Volcom partnered with ELLE Magazine to present us with this amazingly fun event. The show featured 16 models showcasing both Volcom's Spring 2012 swim collection and a limited edition collaboration capsule with Volcomunity ambassadors, Posso.

 

Volcom’s Spring 2012 swim collection holds several distinct looks, a color palette of brights as well as softer morphed tones, coupled with new silhouette shapes that accent dramatic highs and lows.

 

“The essence of our collection for Spring ’12 comes from many places in the past, present and future,” say Suzanne Vallely, Volcom Swim designer. “This SP2012 collection can and will take her as far as she wants to go.”

 

The models walked the runway to the sounds fueled by Posso, who premiered brand new songs produced exclusively for the event. Their newest track, "Gypsy Love" started the night off with the runway show, followed up by a Posse DJ set that kept the energetic crowd captivated until the wee hours of the night.

 

POSSO (meaning: “I can”) is an out-of-this world collaboration between best friends Marylouise Pels and Vanessa Giovacchini. Their collection embodies the true spirit of their day to night dressing: easygoing, slightly rebellious effortless California style, which was a perfect match for Volcom and their spring line.

 

Make sure you check out Volcom’s Spring 2012 Swim and Posso collaboration, available at Volcom retailers in November. Special thanks to Bertenzen for providing amazing drinks to take us through the night – Rolf Binder, Tohu, Weihenstephaner, Birra Moretti & Prosecco Tiziano… Needless to say we had plenty of fuel for the party.

 

Check out some pictures from the event above.

 

About Volcom

 

Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom’s avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond. Please visit Volcom for more information.

 

 


More on: Volcom, Posso

Articles You Might Have Missed