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O’Neill executives, athletes and friends celebrated the surf brand’s new retail location at 2nd and Broadway in downtown Santa Monica on Wednesday, July 13th.
O'Neill Clothing CEO Toby Bost, Senior VP of Sales and Marketing Steve Ward, La Jolla Group board members, including Kurt Rambis and Rich Brown, and surfers Roy Powers and Luke Davis were among the many guests in attendance.
This weekend, O’Neill will continue the grand opening festivities with a special 40.5% discount for all in-store apparel during the 405 closure (Fri-Sun).
Check out the slideshow for some pictures from the event.