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New footwear brand launches

By Press Releases
July 27, 2011 10:04 AM

Press Release:

 

THE FUTURE OF FOOTWEAR LIES IN THE PAST

MOCACTIA, A REVOLUTION IN STYLE

Kickstarting Kicks

 

(San Juan Capistrano, CA) July 21, 2011 – Introducing the launch of Mocactia, Footwear for Humankind, by Franck Boistel. Inspired by ancient footwear, Mocactia launches with the Aztec sandal, a style created more than six hundred years ago. With no physical trace remaining of this sandal, Boistel stumbled upon images of an Aztec sandal in manuscripts and sculptures during a trip to Mexico City.

 

Extremely well designed, functional and efficient, Boistel found inspiration in the simplicity. Revamped and updated for a modern and sustainable solution to everyday footwear needs, the Aztec sandal has been brought back to life and is unisex and versatile.

 

Franck Boistel is a footwear designer with over fifteen years experience designing some of the most recognized and best selling models within the industry. Lifestyle, fashion and action sports brands, such as Etnies, Roxy, BEBE Shoes, Sanuk, O’Neill, call upon Boistel for his ability to create ground breaking styles and best sellers.

 

Boistel has an uncanny ability to translate the athlete personality in creating pro-model footwear as well, having worked with Pro skateboarders, snowboarders, surfers and BMX riders to bring to market the most successful shoes to retail within the past decade.

 

A deep love for history and diversified cultures makes Boistel search out inspiration where other designers may not. Boistel acquired through the years a deep knowledge and understanding for footwear across the ages and various cultures.

 

The concept of Mocactia footwear is to go back in time, bringing to the present footwear that is relevant for today’s needs and aesthetic.Mocactia sandal

 

Fearless, Boistel’s vision for Mocactia is a global movement towards more relevant footwear in regards to our ways of consumption, the state of our planet, our economy, and natural resources.

 

Boistel is fueled by a melting pot of trends, various cultures, and his personal history both in France and America. Boistel is a visionary, with a French twist.

 

Mocactia is on Kickstarter, launching a fundraising campaign for a Spring 2012 launch. The foundation of Kickstarter is crowdfunding, one of four different strategies stemming from crowdsourcing.

 

Mocactia’s goal is to raise 14,000 dollars by August 6th. Mocactia and pass on the link to your friends and associates, Mocactia will send you wonderful thank you gifts for pledges: for example macahuitl pendant, an American Apparel Mocactia tee and a pair of the Aztec sandal.

 

Watch the video and look at the rewards and pledge options on the menu on the right. It is easy and you can really make a difference. Only 18 days left to pledge!

Thank you for your support.

 

For more information on Mocactia Kickstarter, go to: http://www.kickstarter.com/projects/1346333194/mocactia-shoes-a-revolution-in-style-and-function?ref=email

 

For more information on Mocactia, go to: www.mocactia.com.

 


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