AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.
Details on Industry Insight.
Carmageddon is No Match for Quadriplegics and Paraplegics Pushing Possibilities
Jason Mraz and Jason Lewis among Volunteers Helping People Surf beyond Disability
LOS ANGELES, CA - (July 11, 2011) – On Saturday, July 16, the 405 freeway closure will not keep 200 volunteers, including recording artist Jason Mraz and actor Jason Lewis, from helping nearly 50 quadriplegics and paraplegics experience the freedom and mobility of riding a wave at Life Rolls On Foundation’s “They Will Surf Again.”
Scheduled from 9:00 a.m. – 2:00 p.m. at Zuma Beach, this event is the sixth stop on Life Rolls On’s nine-city national adaptive surfing tour.
Presented by Lo Fric, They Will Surf Again-Los Angeles will feature a Citizens of Humanity VIP Beach Lounge, complimentary massages by Creative Chakra Spa, music byPower 106, and limited-edition giveaways from Citizens of Humanity, Lo Fric, Orogem, Shaka Laka, TONIC, and more.
Additional partners for They Will Surf Again-Los Angeles include Duke’s Malibu, Function Drinks, Los Angeles County Board of Supervisors, Noah’s Bagels, Popeye Moving & Storage, and Rollx Vans.
“Carmageddon hasn’t discouraged our surfers and volunteers from celebrating a day of possibilities,” said Jesse Billauer, Founder and Director of National Outreach for Life Rolls On Foundation (LRO). “Knowing we have the support of amazing sponsors and good friends makes the day even more special.”
“They Will Surf Again” is Life Rolls On’s signature and award-winning quality of life program. Through the platform of action sports, LRO helps individuals as young as three-years-old discover the limitless possibilities beyond paralysis.
There is no cost to participate and prior surfing experience is not required for adaptive surfers. Expert surf instruction, food, beverage and adaptive equipment are also provided.
Registration is currently available for adaptive surfers and volunteers through Life Rolls On’s website. For more information, visit www.LifeRollsOn.org or call (310) 807-5488 x 800.
Founded in 1999, Life Rolls On (LRO), a subsidiary of the Christopher & Dana Reeve Foundation, is dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to inspire infinite possibilities despite paralysis.
With a worldwide network of supporters, LRO is one of the fastest growing, contemporary charitable organizations in the country and has been featured in national print, television and radio. For more information, visit www.liferollson.org.