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Zoo York product on the JC Penney website
The Iconix Brand Group said this morning it has entered into an agreement to buy the rest of the Zoo York brand.
Currently, Iconix owns 51%. It will buy the remaining interest for $18 million, the company said in a press release.
Since Iconix took control of Zoo York in late 2009, it has partnered with sourcing company Li & Fung on Zoo York’s sportswear business and “substantially expanded” Zoo York’s presence in stores such as JC Penney and Kohl’s, Iconix said.