AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
HippyTree is a relatively newer brand that has gained some attention in the last few years. Started by Andrew Sarnecki and Josh Sweeney in their garage, the brand has managed to break into some key outdoor and surf shops.
We caught up with marketing and sales director Josh Sweeney to talk about the brand’s growth and how they are moving from an at-once to more of a pre-booking business.
Business is good. HippyTree is growing rapidly, even in this challenging economic environment. We continue to expand and elevate our product offerings and have streamlined operations in our new office and warehouse facility.
The strategy to combine the surf and outdoor sports markets through our “Surf & Stone” platform is resonating with our retailers and customers. We’re excited about the future.
We’re a seven-figure company now. You can find HippyTree in over 400 doors spanning 28 states and 13 countries.
Thank goodness, no. We are sad to have left the comforts of our cozy beach house, but it’s a relief to no longer be sleeping in our offices. We moved the business to a new office and warehouse in Torrance last September.
To date, the partners have funded HippyTree; we’ve also received some family loans from time to time.
We still produce two collections per year. We manufacture some items domestically and have moved the majority of our production out of the country. Starting with the trade show circuit this August, HippyTree will transition to the standard pre-book selling model. This is a key event; HippyTree will be included in retailers’ seasonal purchasing budgets and shelf space allocations going forward. In addition, this will facilitate more accurate forecasting and inventory management.
See page 2 for more on HippyTree's push in outdoor market, more