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Details on Industry Insight.
LOS ANGELES, CA - FUEL TV, (www.fuel.tv) Fox Sports Media Group’s dynamic entertainment and sports network for young males, announces extensive television coverage of the 2011 Nike US Open of Surfing (USOS). The deal includes three and a half hours live coverage of the surf, skate, and BMX finals on Sunday, August 7, starting at 4:30PM ET/1:30PM PT; plus two live, half-hour “Re-Open” highlight programs on Friday, August 5 and Saturday, August 6 at 8:00PM ET/5:00PM PT; three “The Daily Habit” shows shot on location in Huntington Beach, and exclusive “FUEL TV Download” news breaks covering each day’s events.
“The 2011 Nike US Open of Surfing is surfing’s biggest and most-watched event,” says Scott Paridon, FUEL TV’s VP of Production and Development. “It’s an honor to be the primary television partner and provide astonishing coverage of the various competitions throughout the entire weekend.”
“The Nike US Open of Surfing has found an incredible television partner with FUEL TV,” said James Leitz, Senior Vice President, IMG, the company who owns the event. “We’re thrilled to have the network broadcasting the finals live from Huntington Beach, taking this amazing event to the masses across the country.”
FUEL TV’s daily variety show “The Daily Habit” plans to dedicate an entire week to the Nike US Open of Surfing Monday, August 1 through Friday, August 5, culminating with shows filmed from the beachfront contest venue Wednesday, August 3 through Friday, August 5.
Guests for the show include top Nike, Hurley, and Converse athletes, other action sports royalty and surfing legends and notable musical talent providing insight and reflection of the USOS.
In addition, the “FUEL TV Download,” the network’s daily news breaks, will recap each day’s activities and events from Thursday, August 4 through Sunday, August 7.
The Nike US Open of Surfing draws in more than 500,000 people a year to Huntington Beach, California to watch the top surfers in the world compete for more than $100,000 top prize. In addition, other events on the beach include skateboarding’s Converse Coastal Carnage, the Nike 6.0 BMX Pro, the Walk the Walk 2011 National Championship, presented by Hurley, Nike 6.0, Skullcandy and Invisalign Teen, showcasing the ultimate youth fashion, and a concert series featuring headlining sets by MGMT, Jimmy Eat World and The Sounds.
Owned and produced by IMG, with creative and technical supervision from FUEL TV, the competition will feature the best of surf, skate, BMX, music, fashion, and art.
For more information, please go to: http://www.fuel.tv/usopenofsurfing
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports and the stories that surround them. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why young adrenaline sports fans call FUEL TV the channel they never turn off.
FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 30 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.
FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports.
In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 27 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.
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