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Details on Industry Insight.
LOS ANGELES, CA – FUEL TV (www.fuel.tv), Fox Sports Media Group’s dynamic entertainment and sports network for young males, announces Lorey D. Zlotnick as the Senior Vice President of Marketing & On-Air Promotion effective immediately.
Reporting to FUEL TV’s General Manager George Greenberg, she is tasked to develop strategic branding and marketing initiatives, digital and on-air promotional campaigns to increase the network’s awareness and overall distribution.
“Lorey brings a dedicated drive for success to FUEL TV that will help broaden the channel and expand our viewer base,” says George Greenberg, FUEL TV Executive Vice President and General Manager.
“She arrives with an impressive record in television marketing and we know her experience will be invaluable to the network.”
Zlotnick joins FUEL TV after her previous role as Senior Vice President of Marketing & On-Air Promotions at Fox Reality Channel. As part of the senior executive launch team, she guided the network’s branding, marketing and creative strategy through five years of successful growth.
Prior to FOX, she served as VP of Marketing for BRAVO at NBC/Universal Cable Networks, spearheading award-winning consumer promotional launch efforts for the Fab Five makeover hit “Queer Eye for the Straight Guy” and “Project Runway,” among others.
Prior to BRAVO, Zlotnick was VP of Marketing for Sony Pictures Entertainment where she drove the strategic marketing vision for Screenblast, Sony’s first broadband creativity platform, which redefined how consumers interact with entertainment properties.
Before Sony, she was Director of Consumer Marketing for Disney/ABC Cable Networks, supporting Disney Channel, TOON Disney and SOAPnet. Her work there included the first channel branding campaign for Disney Channel, the creation of the popular “tween”-targeted Disney Channel Original Movie franchise, the pre-school-specific Playhouse Disney, and was part of the strategic team launch of SOAPnet.
Zlotnick has received multiple industry creative awards for work done within the cable industry, and consecutive Times Mirror Innovation Awards while working at the Los Angeles Times. She also earned a Consumer Marketing Awards for her marketing and promotional contributions to the launch of the Health section, and for her vertical marketing strategies for the hard news sections. In 2006, Zlotnick was named one of the Top 10 Women to Watch by JWI.
Zlotnick holds both a MA in advertising and public relations from Michigan State University and a BS in merchandising, marketing and journalism from Eastern Michigan University.
For more information on FUEL TV, please visit www.fuel.tv.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports and the stories that surround them. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why young adrenaline sports fans call FUEL TV the channel they never turn off.
FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 30 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.
FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 27 million unique visitors monthly.
Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.