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I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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Industry Insight

FSG LAWYERS: On creative workspace office pros & cons. SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

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Tiffany Montgomery
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Foam Magazine hires Johnie Gall as Senior Editor

By Press Releases
July 13, 2011 6:02 PM

Press Release:

 

Santa Monica, CA July 13, 2011 – Foam Magazine is excited to announce the hiring of Johnie Gall as Senior Editor. Johnie first joined Foam as an intern in 2009. She was promoted to Web Editor earlier this year while serving as Assistant Content Producer at Urban Outfitters in Philadelphia, helping to produce creative content for the company's e-commerce site and blog.

 

Johnie was instrumental in the success of Urban Outfitters blog. Johnie grew up in Doylestown, PA and graduated from Penn State University.

 

"After two years working remotely, I'm thrilled to finally join the rest of the Foam family on the West Coast. Los Angeles has such a dynamic and creative environment– not to mention a world famous surf scene– so I had no doubts when asked to make the cross-country move. I'm excited to be on board with such a dedicated team!" said Johnie of her new position.

 

To learn more about Foam Magazine, go to www.foammagazine.com. To contact Johnie, please reach out to her at jgall@madavor.com.

 

About Foam Magazine

 

Foam Magazine highlights the new wave of surf culture’s influence on fashion’s mainstream. We cover progressive individuals and scenes in board sports, music, art and fashion. Foam celebrates the surf girl as a timeless icon, a progressive female who sees the world from a beach-bound viewpoint, searching for new adventures, natural and cultural. The Foam female has a sophisticated sense of style and is constantly at the forefront of fashion; she is the trendsetter who inspires others to follow.

 

 


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