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Details on Industry Insight.
July 12, 2011 – HUNTINGTON, CA – DC is proud to announce that it has signed pro surfer Mitch Coleborn to its Surf Team. Recognized as one of the most progressive surfers of his generation, Mitch joins pro surfers Craig Anderson, Ry Craike, Clay Marzo, Marc Lacomare, Mark Healey, Reef McIntosh and Dillion Perillo. Check out Mitch’s welcome video now live at: http://www.youtube.com/watch?v=CqcnhTe_r7I.
“Mitch has a rare mix of power and innovative surfing,” said Micah Byrne, DC’s Surf Team Marketing Manager. “We’re really excited to have him as a part of the DC team and to see what’s in store for his future.”
The 24 year-old Australian nativestarted surfing at the age of 10 in Maroochydore on Australia’s Sunshine Coast. He burst into the international surf scene in 2007 after winning back-to-back events and taking the 2007 Australasian Junior Ratings title. You may also recognize Mitch for his notable part in the most forward thinking surf movie to date, 2009’s Modern Collective.
“I am stoked to be a part of the DC family,” said Mitch. “DC has a history of athletes that push the limits. I am proud to be part of the brand and to help keep up that tradition.”
Currently Mitch can be found traveling the world racking up WQS points towards qualification for the ASPWorld Tour. Just last month Mitch took second at the WQS competition in Mazatlan, Mexico. Look for Mitch’s newest film part in the highly anticipated Kai Neville film, Lost Atlas, in late summer 2011.
For more info on Mitch and the rest of the DC Surf Team head to http://www.dcshoes.com/surf, and stay tuned to DC’s Facebook and Twitter (http://www.facebook.com/DCShoes and http://twitter.com/dcshoes) for all the latest news.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a worldwide leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc. www.dcshoes.com