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ASG rebrands to GrindMedia

By Tiffany Montgomery
July 21, 2011 7:00 AM

Source Interlink’s Action Sports Group is changing its name to GrindMedia.


ASG acquired Grind Networks in October 2010.


The rebranding is part of the strategy to transform ASG from a traditional magazine publishing company to a multi-platform media company.


GrindMedia’s combined audience reach is 22 million per month, according to a press release.


Media properties under the GrindMedia platform include Surfer, Surfing, Snowboarder, Skateboarder, GrindTv.com, and many others.


Below is the official press release:




Leading Action Sports Media Company Announces Re-Branding


San Clemente, CA (July 21, 2011) — Source Interlink Media’s Action Sports Group (ASG) is now known as GrindMedia, SVP and Group Publisher Norb Garrett announced on Thursday.


GrindMedia includes leading action and adventure sports brands; Surfer, Surfing, Snowboarder, Bike, Powder, Skateboarder, Canoe & Kayak, SUP (Stand Up Paddler), Paved, Dirt Rider, ATV Rider, GrindTv.com, Newschoolers.com, Motocross.com, Swellwatch.com and leading comedy platforms The Bubble on MSN.com and Stupidvideos.com.


The group is also the official action and adventure sports content partner for Yahoo! Sports.

GrindMedia’s combined audience reach is 22 million per month, across print, Web, events and video platforms.


“This re-branding is part of our group’s continued transformation from a traditional magazine publishing company to a leading, multi-faceted media company,” said Garrett, whose first major move after joining the group in May of 2010 was to spearhead the October 2010 acquisition of Grind Networks.


Grind Networks was a digital publishing company co-founded by former Yahoo! Executive Greg Morrow, now GrindMedia’s VP of Digital. “As we move the company forward, it is important that the name of the group evolves as well. GrindMedia now provides a one-stop, turnkey opportunity for advertisers to reach this ever-growing market through our authentic, credible, multi-platform brands.”


The company has launched a new website, www.grindmedia.com, as part of the rebranding effort. The site features all of the company’s brands, as well as media kits and key contact information.


“We now have the resources to bring innovative marketing solutions to endemic and non-endemic partners through numerous opportunities,” said Morrow. “We are looking forward to engaging a broader base of consumers through the most storied publications in the action and adventure sports industry and finding synergies across print, digital, video and events.”


About GrindMedia

Media giant Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved, as well as their standalone websites, GrindMedia is the leading action and adventure sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the action and adventure sports content provider for Yahoo! Sports. To learn more, visit www.grindmedia.com.


About Source Interlink Media

Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, INC. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.





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