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Details on Industry Insight.
Together AGENDA’s Lineup and KRUSH’s Technology Will Eliminate Guesswork for Brands and Buyers Across Action Sports and Lifestyle Markets
AGENDA LLC, the leading trade show forum where brands in the action sports and lifestyle industries showcase upcoming lines, and KRUSH, the first online provider of predictive demand data for brand manufacturers, announced today that they’re partnering to bring AGENDA’s exhibitors and retailers something that has never existed before: predictive data about which items in Spring 2012 lines will be in highest demand six months before any product goes on sale.
In a tough economic climate, many manufacturers have been forced to take a conservative approach to new product introduction, often to the detriment of the brand itself. Retailers have had to resort to buying items that sold well in previous seasons, and they need to be convinced to take risks on new designs, materials or quantities.
“This new technology is a game changer for the whole retail industry,” says Aaron Levant, President of AGENDA LLC.
“It will save brands time and money by allowing them to rapidly eliminate unpopular items and capture more sales from the most popular items. Historically, action sports and lifestyle brands have been the trend setters in the industry, so it made sense for us to be the first to introduce this technology to the brands who exhibit at AGENDA.”
As part of this year’s show which runs through August 3rd & 4th in Huntington Beach, AGENDA has invited a select group of the nearly 300 exhibiting brands to preview their upcoming Spring 2012 lines to their consumer fan base using KRUSH’s technology.
This will allow brands to identify popular products and market demand prior to commercial introduction. Brands’ consumers will rate items in an online SneakPeekTM Event on KRUSH, and afterward KRUSH will provide each brand with a report that they can use in discussions with retail buyers at the show to optimize sales to consumers.
"The information that brands are able to get from KRUSH is priceless because they remove everyone that gets between the brand and the consumer,” says Shay Childress, Sales Director for Lifetime Collective.
“The data is not altered in any way by someone in the industry. No matter what, everyone else—the designer, salesperson, buyer, retailer—has an agenda that biases their perspectives. As a growing brand, this data helps back up why we design pieces that are on trend while pushing boundaries in both material and design. And the demographic details help maximize our potential for growth. There's nothing else in the industry like what we get from KRUSH."
KRUSH technology enables leading brands like Quiksilver, DC and C1RCA and emerging brands such as Lifetime, ELM, Frends, and Nooka to access their online fans and consumers through social media outlets.
The social media aspect of KRUSH also allows consumers to tap into their own network of friends across Facebook, Twitter, blogs and forums to spread the word about which items they like the most. This sharing of information is rewarded by KRUSH and the brands by allowing reviewers to reserve or win their favorite items before they’re available in stores.
“KRUSH offers a way for a brand to identify their passionate fans, the people who wear their styles and buy their gear because it’s a reflection of who they are,” says Gina Ashe, CEO of KRUSH.
“When fans see a new product they like and then move it out across their own online networks, it’s the best PR a brand could ever have. And on KRUSH, the brand can make those consumers feel like the VIPs they are. It’s a win-win for the brand, their retailers and the consumer.”
Following AGENDA’s Huntington Beach show, KRUSH and AGENDA will issue the KRUSH AGENDA Report for Spring 2012 to the industry. This will be the first report generated by crowdsourcing that aggregates consumer demand data across brands.
The KRUSH AGENDA Report will spotlight the trends, styles and specific brands’ items across categories that consumers want to see on shelves. Specific categories include: highest rated vs. lowest rated items, male vs. female top picks, best east coast vs. west coast items, highest rated colors among popular styles, etc.
The Agenda Tradeshow is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience.
From the garage-run lines on the verge of explosion to the well-established elite, AGENDA caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the AGENDA experience is as much a lesson as it is a tool. www.agendashow.com.
KRUSH, Inc. (www.krush.com) is the Web platform where brands activate their fanbase to predict demand for upcoming lines and force multiply sales each season. It’s easy, fast, and basic services are free. On KRUSH brands can offer their “fans” a SneakPeekTM into new styles and gear months before they hit stores.
Fans, who are obsessed with the latest in actions sports and streetwear, can rate items and then popularize their picks across their online networks to earn fame and rewards for themselves. Brands get two things they’ve never had before: Predictive data about what’s going to sell and consumers lined up and ready to pre-buy their new products.