AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.
Details on Industry Insight.
Doug Palladini from Vans told Shop-eat-surf this morning that the company will announce today that it has signed Dane Reynolds to the Vans Surf program for footwear.
Previously, Dane was with DC.
Doug said: "This is another huge step forward for the burgeoning Vans Surf program and we are incredibly excited to be working with Dane. While it goes without saying that Dane is one of the world's most influential surfers, he is an ideal fit with Vans because he is a true individual, forging his own path, which fits in beautifully with our surf DNA, built by iconoclastic surfers such as Nathan Fletcher and Joel Tudor. Our commitment to support Dane is symbolic of Vans' growing leadership in surfing."