Sponsors
Billabong ▼ -0.015 | PPR ▲ +1.35 | American Apparel ▼ -0.029 | The Buckle ▲ +0.01 | Columbia ▲ +0.06 | Deckers Outdoor ▲ +2.55 | Dicks ▲ +0.12 | Foot Locker ▲ +0.18 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.01 | Jarden Corp ▲ +0.85 | Nordstrom ▲ +1.03 | Luxottica ▲ +1.64 | Nike ▲ +1.05 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.06 | VF Corp ▲ +0.35 | Quiksilver ▲ +0.07 | Zumiez ▲ +0.81 | Macys ▲ +0.45 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

School-endorsed Skateboarding League growing fast

By Shelby Stanger
June 14, 2011 6:30 AM

 

Imagine going to a skatepark and seeing 80 kids compete against each other in skateboarding as a team sport, with moms and fans who drive them there in minivans, and a squad of cheerleaders rooting them on.

 

The scene would have been an absolute anomaly about a decade ago, but all has changed with the Orange County Skateboarding League (OCSL).

 

Cheerleaders at a competitionCosta Mesa High School Cheerleaders at an OC Skateboarding League competition.

Now a year old, the OCSL is a non-profit organization that was founded by Katrina Foley to give kids in local middle and high schools access to non-traditional sports, and a chance to compete against each other in skateboarding, as they would in a sport like basketball, football or baseball.

 

Foley is a former Costa Mesa City Councilwoman, a current member of the Newport Mesa Unified School District Board of Education, and a mom of a skateboarder and snowboarder.

 

There are about 80 kids who compete at a time and almost 300 people who show up to skate parks to watch the events live. There are snack bars at the events, and several schools come with their own cheerleading squads.

 

While some members of the core audience may cringe at the thought of pom poms and minivans flooding skateparks, OC Skate League Director at Large Jim Gray says, “I haven’t seen one 16 year-old complain about the cheerleaders yet.”

 

Sandro ViolaSandro Viola.

 

He also said there’s a whole new generation of skaters coming in and growing the sport, and that they are much more open minded to competition and having fun, and less concerned with filming themselves skating the same rail or curb over and over.

 

For the skate industry as a whole, the timing is appropriate. According to a study by Board-Trac, skateboarding participation and sales have tracked the down economy and falling demographics in the key ages for skateboarding. In 2008, there were about 10.2 million skaters and in 2010, that number fell to about 8 million.

 

Since their inception in March of 2010, several skate brands have become involved in the OCSL. We talked to President and Founder Katrina Foley about the league, what brands and schools are involved, how they are doing, where they are expanding and what this means for skateboarders and the industry.

 

Why and when did you start the OCSL?

I formed the league in March 2010. We started with only four schools and now have 20 this season (10 middle and 10 high schools). We are scheduled to add a minimum of 10 more Orange County school teams next season, as well as a San Diego region with an additional 10 teams. We’re looking at doubling by next season.

 

See Page 2 for more about Orange County Skateboarding League

 

 

Previous 1 2 Next

Articles You Might Have Missed