Sponsors
Billabong ▼ -0.005 | PPR ▼ -0.40 | American Apparel ▲ +0.020 | The Buckle ▼ -0.68 | Columbia ▲ +0.16 | Deckers Outdoor ▼ -1.33 | Dicks ▼ -0.45 | Foot Locker ▼ -0.91 | Genesco ▼ -1.76 | Iconix Brand Group ▼ -0.90 | Jarden Corp ▲ +0.06 | Nordstrom ▼ -0.29 | Luxottica ▲ +1.20 | Nike ▲ +0.08 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.17 | Sport Chalet - 0 | Urban Outfitters ▼ -0.26 | VF Corp ▼ -0.10 | Quiksilver ▼ -0.12 | Zumiez ▼ -0.60 | Macys ▼ -0.74 | Tillys ▼ -0.22 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

School-endorsed Skateboarding League growing fast

By Shelby Stanger
June 14, 2011 6:30 AM

 

Imagine going to a skatepark and seeing 80 kids compete against each other in skateboarding as a team sport, with moms and fans who drive them there in minivans, and a squad of cheerleaders rooting them on.

 

The scene would have been an absolute anomaly about a decade ago, but all has changed with the Orange County Skateboarding League (OCSL).

 

Cheerleaders at a competitionCosta Mesa High School Cheerleaders at an OC Skateboarding League competition.

Now a year old, the OCSL is a non-profit organization that was founded by Katrina Foley to give kids in local middle and high schools access to non-traditional sports, and a chance to compete against each other in skateboarding, as they would in a sport like basketball, football or baseball.

 

Foley is a former Costa Mesa City Councilwoman, a current member of the Newport Mesa Unified School District Board of Education, and a mom of a skateboarder and snowboarder.

 

There are about 80 kids who compete at a time and almost 300 people who show up to skate parks to watch the events live. There are snack bars at the events, and several schools come with their own cheerleading squads.

 

While some members of the core audience may cringe at the thought of pom poms and minivans flooding skateparks, OC Skate League Director at Large Jim Gray says, “I haven’t seen one 16 year-old complain about the cheerleaders yet.”

 

Sandro ViolaSandro Viola.

 

He also said there’s a whole new generation of skaters coming in and growing the sport, and that they are much more open minded to competition and having fun, and less concerned with filming themselves skating the same rail or curb over and over.

 

For the skate industry as a whole, the timing is appropriate. According to a study by Board-Trac, skateboarding participation and sales have tracked the down economy and falling demographics in the key ages for skateboarding. In 2008, there were about 10.2 million skaters and in 2010, that number fell to about 8 million.

 

Since their inception in March of 2010, several skate brands have become involved in the OCSL. We talked to President and Founder Katrina Foley about the league, what brands and schools are involved, how they are doing, where they are expanding and what this means for skateboarders and the industry.

 

Why and when did you start the OCSL?

I formed the league in March 2010. We started with only four schools and now have 20 this season (10 middle and 10 high schools). We are scheduled to add a minimum of 10 more Orange County school teams next season, as well as a San Diego region with an additional 10 teams. We’re looking at doubling by next season.

 

See Page 2 for more about Orange County Skateboarding League

 

 

Previous 1 2 Next

Articles You Might Have Missed