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Details on Industry Insight.
Action sports retailer Jack’s has a lot of changes happening.
We caught up with co-owner Jamal Abdelmuti and talked to him about what’s new at the influential retailer, and why Jack’s is expanding at several of its locations, adding two stores and increasing its offering in kids, skate and more.
In May, Jack’s opened its first 1,000 square foot kids-only store, directly adjacent to its flagship store in Huntington Beach.
In the past, the location was a pizza joint, but Jack’s took it over and dedicated the space to boys, infants and toddlers’ clothes and accessories. Little girls items still remain at Jack’s Girls, located a few doors up the street.
Brands at the space include: Quiksilver, Billabong, Vans, Nike, Volcom, O’Neill, KR3W, Ambiguous, TOMS, Element, Stance, DC, Jack's own brand, Reef, Sanuk, and Native.
“As our sales increased in kids clothing, we have been gradually expanding our kids selection in all our stores,” said Jamal. “Bursting at the seams in those departments, we decided to give it its own space,” he added.
While the store has only been open a little over a month, Jamal said so far sales have been “tremendous.”
Jack’s is also re-launching “Garage,” its skate concept, and opening a new space for skateboarding apparel and equipment.
Garage used to be a shop-in-shop inside Jack’s Main Street, Huntington Beach location, but Jamal said the area was getting “swallowed up by the surf stuff,” and becoming too cramped as surf continued to expand.
To dedicate an area specific to skate and create a better retail shopping experience, they took over the space where the Closet was on Main Street.
The 2,500 square foot store will feature brands like Volcom, Supra, Stussy, Vans, Nike, LRG, Obey, RVCA, KR3W, Comune and Element in a more boutique-like setting.
Jamal said they hired Displayit Inc. to design the space, and gave the store a facelift, with brands getting dedicated sections. The new location should open the first week in July, and will carry skate and street-lifestyle brands, as well as hardgoods from boards and trucks, to wheels, skate videos and more.
See Page 2 for plans for Dana Point, Hermosa Beach