AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
June 27, Fountain Valley, CA— ONE Distribution today released a really cool action sports press release that announced that Michelle Smith would be the new Senior Vice President of Sales.
“We are proud to have Michelle Smith as part of the ONE Distribution Leadership Team,” said CEO Scott Bailey in his typically cool press release fashion. “Michelle’s experience as a senior sales executive is reflective of ONE’s strategic growth strategy. Michelle’s style and approach complement the company culture at ONE and we look forward to a great future together.”
The press release went on to list Michelle’s experience in skateboarding and action sports. It said, for instance, that Michelle recently held the same SVP of Sales position at DC Shoes for two years (she spent a total of eight years at DC). Her experience in the action sports industry, and in particular skateboarding, is impressive and runs deep.
She worked for Burton as the Director of Sales and Marketing for Analog and Gravis, and she held the same position at Dwindle Distribution overseeing the brands Enjoi, Blind, Deca, A-Team, Tensor, and Speed Demons. She was even at Dwindle during the first Axion attempt with Kareem Campbell.
She got her start in the industry with Split as a sales manager.
The entire press release is pretty cool from start to finish, but the part of the press release that everyone is going bonkers for is a section that features a really cool quote from Michelle.
“I’m extremely happy to have joined ONE Distribution,” Michelle Smith said, “and to be working with a team of people that all have the same goals in mind. There is so much opportunity for both brands, KR3W and SUPRA and I am looking forward to being a part of the future success.”
The amazing press release more or less ended there, but its effects have been echoing across the action sports industry all day. Insiders who knew about this over the weekend were saying things like, “This is the most exciting press release I’ve seen in a long time.”
And others were all, “Michelle Smith totally made this press release. She rules.” And this one guy was all, “I can’t wait to see what Michelle does at KR3W and SUPRA because that announcement was flabbergasting.” And then he banged a shovel on the ground three times and said, “Woo.”
Inspired by the filthy streets of Los Angeles, California KR3W was founded in 2002. Since its inception, KR3W has embodied everything we feel is right about skateboard culture - independence, creativity and originality. KR3W’s K Slim Jean simultaneously revolutionized the industry and established KR3W as a brand known for innovation and unique vision.
KR3W manufactures a full collection of denim, woven shirts and shorts, outerwear, accessories and footwear for today’s forward-thinker who prefers to always lead and never follow. We work with the most talented skaters, musicians and artists that have contributed their own signature styles to the wide-ranging denim assortment. KR3W features some of the best and most relevant denim cloths, treatments and washes while delivering proprietary cuts and fits at competitive price points. KR3W is sold at better skate shops, denim boutiques and specialty stores worldwide. Filthy KR3W forever. http://kr3wdenim.com/
Founded in 2006, SUPRA quickly emerged as one of the leading independent footwear brands globally. SUPRA is recognized around the world for its groundbreaking silhouettes, unique combination of materials and dynamic color stories. Originally born from Southern California skateboard culture, SUPRA has been able to remain firmly committed to its roots, while simultaneously branching out to offer compelling and functional products to a much broader international audience. www.suprafootwear.com