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Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
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Tiffany Montgomery
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Holiday draws in thousands of participants worldwide to surf and give back to our oceans

By Press Releases
June 21, 2011 6:40 AM

Press Release:

 

SAN CLEMENTE, CA (June 20, 2011) — Monday, surfers worldwide kicked off summer by paddling out and giving back to our oceans, waves and beaches in celebration of the 7th Annual International Surfing Day, sponsored by Barefoot Wine.

 

This year, International Surfing Day boasted more than 200 events throughout 30 countries worldwide, and gave surfers the opportunity to do what they do best: surf some amazing waves.

 

International Surfing DayThe beach clean-up in Newport Beach

In addition to paddling out, surfers and beachgoers also celebrated International Surfing Day by taking part in various environmental events hosted by the Surfrider Foundation.

 

From beach cleanups to dune restorations, to youth surf contests, surfers and other coastal enthusiasts spent the day giving back to our oceans, waves and beaches that they love and respect so much.

 

"International Surfing Day is a great way to kick off summer," said Travis Ferre, SURFING Magazine's editor-in-chief. "We had great waves, amazing weather and we enjoyed our first three-day weekend thanks to it falling on a Monday this year."

 

Highlights from the seventh annual International Surfing Day include:

 

* Surfrider Foundation's Oregon chapters joined forces to host the third annual Otter Rock ?N' Roll Youth Surf Festival and Contest and beach cleanup.

 

* In Newport Beach, SURFING Magazine, Surfrider Foundation's Global HQ, and Barefoot Wine took over the Rusty House and hosted a beach cleanup, surf session and BBQ.

 

* Surfrider Foundation's Connecticut Chapter kicked off the day with horseshoe crab tagging followed by surf, stand up paddle and windsurfing lessons, and ending with a beach cleanup.

 

* The Colorado River Association kicked off a week of celebration events with a river surfing contest and beach cleanup in Glennwood Springs. They will close out the week with another surf contest at the Pueblo Wave Park on June 25th.

 

* Surfrider Foundation's South Jersey Chapter celebrated ISD with an afternoon concert, beach cleanup, scavenger hunt for the kids, lessons, demos, nature walks, tarp surfing, and various other conservation and ocean activities.

 

• In Ghana, the Black Star Surf Shop and Ahanta Environmental Club hosted a beach cleanup, dance party and art workshop using the trash collected from the cleanup.

 

"We raise a glass to toast the efforts of all the surfers and coastal enthusiasts who are celebrating International Surfing Day and giving back to improve the health of the world's beaches," said Jen Wall, Barefoot Wine's winemaker.

 

Since its beginnings in 2005 with only 16 domestic and one international location, International Surfing Day has grown exponentially. This year the Surfrider Foundation estimates that over 5,000 bags of trash were collected at over 200 events worldwide. In addition, more than 1,500 people joined or renewed their membership to the Surfrider Foundation on International Surfing Day.

 

The Surfrider Foundation, SURFING Magazine and Barefoot Wine make the 7th Annual International Surfing Day possible.

For a complete list of events and highlights, visit www.intlsurfingday.com

 

About Surfrider Foundation

 

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. For more information on the Surfrider Foundation, go to www.surfrider.org

 

About SURFING Magazine

 

SURFING Magazine is the official storyteller of modern surf culture. We seek out the personalities and ideas that define our community — progressive, authentic and young, with a focus on the experiences and lifestyle that make surfing more than a sport. Travel. Photography. People. Fashion. Music. Art. The magazine is published 12 times per year by Source Interlink Media's Actions Sports Group (ASG) / Grind Networks, an integrated network of magazines, digital properties, events and television programming. For more information on SURFING Magazine, go to www.surfingmagazine.com.

 

About Barefoot Wine

 

Barefoot's award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot's still wine portfolio ($7 for 750-ml bottles, $12 for 1.5-liter bottles) includes twelve unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Sweet Red, Moscato, Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Shiraz, and Zinfandel. Barefoot also offers five delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Moscato Spumante and Rosé Cuvée. Barefoot Bubbly is the most awarded California Sparkling Wine under $20 in the US and retails for $10. For more information about Barefoot Wine & Bubbly, visit www.barefootwine.com.

 

 


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