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Industry Insight

SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
NUORDER: iPad app updated with barcode scanning feature.

Details on Industry Insight.


Tiffany Montgomery
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From Nike 6.0 to Nike as it tightens action sports focus

By Tiffany Montgomery
June 03, 2011 12:01 AM

I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this time.

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