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New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
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From Nike 6.0 to Nike as it tightens action sports focus

Nike Action Sports Leaders:
Nike Action Sports Leaders: Bastien Renard, Global Marketing Director; Sandy Bodecker, Global VP; Dan Burris, Global GM, in Sandy's office at Nike headquarters. Photo by Shop-eat-surf.
By Tiffany Montgomery
June 03, 2011 12:01 AM

I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this time.

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