Sponsors
Billabong ▲ +0.005 | PPR ▼ -0.20 | American Apparel ▼ -0.07 | The Buckle ▲ +0.47 | Columbia ▲ +1.81 | Deckers Outdoor ▲ +0.30 | Dicks ▼ -0.44 | Foot Locker ▼ -0.41 | Genesco ▼ -0.52 | Iconix Brand Group ▲ +0.11 | Jarden Corp ▲ +0.02 | Nordstrom ▲ +0.11 | Luxottica ▲ +0.62 | Nike ▲ +0.22 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.07 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.02 | VF Corp ▼ -0.08 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.45 | Macys ▲ +0.25 | Tillys ▲ +0.06 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
MLA: Legal risk management of staging modern sports experiences in non-traditional settings.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

From Nike 6.0 to Nike as it tightens action sports focus

Nike Action Sports Leaders:
Nike Action Sports Leaders: Bastien Renard, Global Marketing Director; Sandy Bodecker, Global VP; Dan Burris, Global GM, in Sandy's office at Nike headquarters. Photo by Shop-eat-surf.
By Tiffany Montgomery
June 03, 2011 12:01 AM

I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this time.

To read more, please

Articles You Might Have Missed