Sponsors
Billabong ▲ +0.005 | PPR ▲ +1.45 | American Apparel ▼ 0.00 | The Buckle ▲ +0.11 | Columbia ▲ +0.05 | Deckers Outdoor ▲ +0.86 | Dicks ▼ -0.88 | Foot Locker ▲ +0.40 | Genesco ▼ -0.14 | Iconix Brand Group ▲ +0.40 | Jarden Corp ▲ +0.40 | Nordstrom ▲ +0.02 | Luxottica ▼ -0.11 | Nike ▲ +0.33 | Pacific Sunwear ▼ -0.08 | Skullcandy ▼ -0.03 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.09 | VF Corp ▲ +0.53 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.52 | Macys ▲ +0.50 | Tillys ▼ -0.08 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

From Nike 6.0 to Nike as it tightens action sports focus

Nike Action Sports Leaders:
Nike Action Sports Leaders: Bastien Renard, Global Marketing Director; Sandy Bodecker, Global VP; Dan Burris, Global GM, in Sandy's office at Nike headquarters. Photo by Shop-eat-surf.
By Tiffany Montgomery
June 03, 2011 12:01 AM

I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this time.

To read more, please

Articles You Might Have Missed