Sponsors
Billabong ▲ +0.005 | PPR ▲ +1.60 | American Apparel ▼ -0.096 | The Buckle ▼ -0.27 | Columbia ▲ +0.26 | Deckers Outdoor ▼ -0.58 | Dicks ▼ -0.21 | Foot Locker ▼ -0.24 | Genesco ▼ -0.35 | Iconix Brand Group ▼ -0.37 | Jarden Corp ▼ -0.37 | Nordstrom ▲ +0.23 | Luxottica ▼ -0.01 | Nike ▲ +0.21 | Pacific Sunwear ▲ +0.02 | Skullcandy ▼ -0.12 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.14 | VF Corp ▲ +0.01 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.23 | Macys ▼ -0.30 | Tillys ▼ -0.19 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

KNOWSHOW: Complete list of exhibit brands and mobile app available.
MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Forever 21 opens at South Coast Plaza

By Brittany Roberto
June 26, 2011 8:41 PM

 

On Saturday, Forever 21 opened its latest store, a two-level XXI Forever, at South Coast Plaza. The store occupies over 43,000 square feet of space inside the Sears building.

 

Forever 21 has become a major competitor for the industry, especially the juniors side of the business. Both Roxy and Billabong-owned Beach Works have stores in the same wing of South Coast Plaza that houses the new Forever 21.

 

As part of the grand opening celebration, the first 500 people in line received free gift cards with values ranging from $10 to $100, as well as one valued at $210. Customers waited in line from as early as 9pm Friday night to receive a free gift card and shop at the new store.

 

When the store opened its doors at 10am, over 1,000 people were standing in line outside, with the line wrapping around the building.

 

Forever 21 also provided several free activities during the day, including feather wrapping for hair, manicures, makeup sessions, clothing giveaways, and music and entertainment from KIIS FM.

 

In a release prior to the opening, Larry Meyer, Executive Vice President of Forever 21 said, “We are very pleased to have been given the opportunity to expand our business into South Coast Plaza and serve our fashionable shoppers in that area. The customers there really understand our trends and we are looking forward to providing them with fun merchandise and an exciting shopping experience.”

 

The XXI Forever at South Coast Plaza features Forever 21 apparel and accessories, as well as the other apparel lines within the brand, which include Heritage 1981, 21Men, and Love21.

 

To see photos of the new store inside and out, see our slide show above.

 

 

 

 


More on: Forever 21

Articles You Might Have Missed