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Details on Industry Insight.
Billabong’s Design for Humanity returns to the backlot of Paramount Studios in Hollywood next week. The fashion, art and music benefit is in its fifth year and is bigger than ever.
We asked Billabong Girls Brand Director Candy Harris a few questions about this year’s extravaganza that benefits VH1’s Save the Music Foundation.
Tickets are $30 – the $99 VIP tickets are sold out – and all proceeds go directly to charity. For more information, see the Design for Humanity website, and click here to see a video teaser previewing the party.
Keeping the event fresh is actually the most exciting part of the job. By the nature of selecting a new beneficiary each year, our theme evolves and changes to speak to their cause.
This year we are working with VH1's Save The Music Foundation, their efforts to keep music programs in our country's public school systems is definitely a cause worth fighting for.Candy Harris
For those of us who were lucky enough to grow up in a time when music and art in the classroom was an expected curriculum, we can't imagine an education without it.
Music is at the heart of our culture and unfortunately our economic state is causing cutbacks that has forced many music programs to fold. The Save The Music Foundation comes to the aid of
these schools by implementing a music program, complete with instruments and a teacher. On average it takes $30,000 to activate one of these programs so we are excited to be able to see thousands of kids be affected by the funds we raise through Design For Humanity.
The magnitude of the event is taking another giant leap forward this year with 4,000 in attendance, three concert stages, four bands, five DJ set ups, two art galleries with over 75 art pieces up for bid along with signed guitars by the Foo Fighters and Edward Sharpe among others. On top of that, we will have a shaper's shop with custom boards up for bid and a new surprise around every corner. A few elements we are keeping under wraps to keep people guessing. All I can say is don't be late.
Each year we sit around as a group and suggest various charities that we feel make an impact, and then narrow it down to organizations whose mission is like minded with Design For Humanity. We tend to select charities that either effect our industry or youth culture at large.
The fact that we donate 100% of the ticket sales, as well as a percentage of specified product proceeds throughout the year, it's a statement that not only do we raise money for our beneficiary, but we aim to raise their profile amongst a new generation of activists as well. At the end of the day, we hope to spread the notion that doing good, feels good (and in celebrating music, sounds pretty good too).
See Page 2 for the full press release and more details