Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Why PPR bid for Volcom vs. Quik

By Tiffany Montgomery
May 03, 2011 6:25 AM

PPR Chairman and CEO Francois-Henri Pinault explained in an interview why PPR bid for Volcom instead of Quiksilver, which had been rumored to be a PPR target at one time.

 

I also know that PPR looked very hard at DC Shoes when it was for sale during Quiksilver’s turbulent years.

 

Pinault told MarketWatch that PPR didn’t make an offer for Quiksilver because Quiksilver has “reached a level of maturity.”

 

“You need to offset the premium by growing the brand,” Pinault told MarketWatch, adding Volcom has a goal of increasing sales to $550 million by 2014 and is growing fast. “My priority was to look at a midsize brand for our portfolio. It was for me a better target financially.”

 

Pinault also said PPR is looking for brands in the outdoor sector to acquire, in addition to the action sports space.

 

 

 

 


More on: Volcom, PPR

Articles You Might Have Missed