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Details on Industry Insight.
CARLSBAD, CALIFORNIA: May 25, 2011 - Wax Research, a leading surf accessory company, today announced the appointment of Alyssa Baker as Global Marketing Director. In addition to her position as V.P. Global Sales, Baker will direct all of Wax Research's global marketing campaigns including surf-related social media, athlete and event ambitions.
"Alyssa's appointment will help grow our company sales through enhancing key brands Sticky Bumps, Ransom and Wend," said John Dahl, President.
"She possesses the depth of experience as well as strong customer-focus, both qualities that are necessary to make our campaigns successful. We are excited about the current direction of all our brands and our marketing plans for 2012."
"I am honored to be a part of the positive push taking place at Wax Research," said Baker. "I'm looking forward to exploring new marketing ideas that will continue our expansion and success."
Wax Research is recognized by the international surfing community as one of the original surf accessory companies. It is the oldest and largest surf wax manufacturer in the world, founded in 1972 by John Dahl and with the focus of manufacturing surf and ski waxes and accessories.
Wax Research brands include Sticky Bumps, Ransom and WEND, and are distributed on the seven continents worldwide. Its headquarters are located in Carlsbad, California, USA. www.stickybumps.com