Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.20 | American Apparel ▼ -0.02 | The Buckle ▲ +0.15 | Columbia ▼ -0.14 | Deckers Outdoor ▼ -0.01 | Dicks ▲ +0.83 | Foot Locker ▲ +0.47 | Genesco ▲ +0.74 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▲ +0.37 | Nordstrom ▲ +0.92 | Luxottica ▼ -2.24 | Nike ▲ +0.40 | Pacific Sunwear ▲ +0.05 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▲ +0.56 | VF Corp ▲ +0.67 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.43 | Macys ▲ +1.14 | Tillys ▲ +0.05 |
Ticker Sponsor
Professional Services
More Professional Services...
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

KNOWSHOW: Video recaps from the Vancouver trade show.

MOSS ADAMS CAPITAL: Geofrey Haydon on the deal that saw the owner of Royal Robbins invest in Evolv.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Wax Research appoints Alyssa Baker to Global Marketing Director

By Press Releases
May 26, 2011 11:14 PM

Press Release:

 

CARLSBAD, CALIFORNIA: May 25, 2011 - Wax Research, a leading surf accessory company, today announced the appointment of Alyssa Baker as Global Marketing Director. In addition to her position as V.P. Global Sales, Baker will direct all of Wax Research's global marketing campaigns including surf-related social media, athlete and event ambitions.

 

"Alyssa's appointment will help grow our company sales through enhancing key brands Sticky Bumps, Ransom and Wend," said John Dahl, President.

 

"She possesses the depth of experience as well as strong customer-focus, both qualities that are necessary to make our campaigns successful. We are excited about the current direction of all our brands and our marketing plans for 2012."

 

"I am honored to be a part of the positive push taking place at Wax Research," said Baker. "I'm looking forward to exploring new marketing ideas that will continue our expansion and success."

 

About Wax Research

 

Wax Research is recognized by the international surfing community as one of the original surf accessory companies. It is the oldest and largest surf wax manufacturer in the world, founded in 1972 by John Dahl and with the focus of manufacturing surf and ski waxes and accessories.

 

Wax Research brands include Sticky Bumps, Ransom and WEND, and are distributed on the seven continents worldwide. Its headquarters are located in Carlsbad, California, USA. www.stickybumps.com

 

 


 

 

 


Articles You Might Have Missed