Sponsors
Billabong ▲ +0.005 | PPR ▼ -2.80 | American Apparel ▲ +0.03 | The Buckle ▲ +0.01 | Columbia ▼ -0.45 | Deckers Outdoor ▲ +1.15 | Dicks ▲ +0.58 | Foot Locker ▲ +1.55 | Genesco ▲ +2.71 | Iconix Brand Group ▲ +0.39 | Jarden Corp ▲ +0.48 | Nordstrom ▲ +0.52 | Luxottica ▼ -0.13 | Nike ▲ +0.35 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.01 | Sport Chalet - 0 | Urban Outfitters ▲ +0.53 | VF Corp ▲ +0.35 | Quiksilver ▼ 0.00 | Zumiez ▲ +0.50 | Macys ▲ +1.07 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

CURVEXPO: Recap of the swimwear & lingerie show in Las Vegas.

SIMA: Save the Date invitation for Humanitarian Fund's STOKES ME Bowl-a-rama on Sept. 16.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

The Hundreds partner on sales, footwear, stores

By Shelby Stanger
May 18, 2011 7:49 AM

The Hundreds is a lifestyle brand founded in Los Angeles in 2003 by Bobby and Ben Hundreds as a men’s apparel company and online magazine.

 

Inspired by California culture, they call their brand a “lifestyle project influenced by a variety of California’s defining traits from punk to hip-hop, skateboarding to surf.”

 

Recently, they have expanded beyond apparel, accessories and headwear to a print magazine, a footwear collection and retail stores.

 

We got a chance to chat with Ben Hundreds, CFO and co-founder of The Hundreds about the brand that they call, “the world’s first social merchandising company.”

 

How is the brand doing these days?

Hundreds storeThe brand has been doing pretty well lately. Right now we are really focusing on growth and development in our footwear collection. We recently hired a new footwear sales manager and brought in a new footwear head designer as well and are really making that part of our business a priority.

 

On the apparel side we are trying to keep it fresh and be creative in the ways we grow, which is always a challenge, especially for a relatively small company.

 

Is business up or down? By how much? 

Business is up, thank God. We are actually up about 15% this year.

 

What’s the story with your footwear? Where do you make it, how much do shoes cost and who are you catering to? 

The Hundreds footwear is manufactured in China. The MSRP on TH footwear ranges from $49 - $84. TH shoes are lifestyle, classic, skate-inspired shoes. They’re for the skater or athlete to wear when they're done with their physical activity; it’s not as much of a technical skate or shoe as much as it is skate-inspired in design. It's aimed at tastemakers, skateboarders and anyone who embodies The Hundreds lifestyle.

 

What have been your hottest selling items for spring?

By far, our best-selling items for spring are our snapbacks (hats with an adjustable back via snaps, rather than a fitted cap like a New Era).

 

We can’t keep them in stock on the wholesale end of business and they are selling like hotcakes in our retail stores as well.

 

See Page 2 for more information about The Hundreds


Previous 1 2 Next

More on: The Hundreds

Articles You Might Have Missed