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Tiffany Montgomery
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The Hundreds partner on sales, footwear, stores

By Shelby Stanger
May 18, 2011 7:49 AM

The Hundreds is a lifestyle brand founded in Los Angeles in 2003 by Bobby and Ben Hundreds as a men’s apparel company and online magazine.

 

Inspired by California culture, they call their brand a “lifestyle project influenced by a variety of California’s defining traits from punk to hip-hop, skateboarding to surf.”

 

Recently, they have expanded beyond apparel, accessories and headwear to a print magazine, a footwear collection and retail stores.

 

We got a chance to chat with Ben Hundreds, CFO and co-founder of The Hundreds about the brand that they call, “the world’s first social merchandising company.”

 

How is the brand doing these days?

Hundreds storeThe brand has been doing pretty well lately. Right now we are really focusing on growth and development in our footwear collection. We recently hired a new footwear sales manager and brought in a new footwear head designer as well and are really making that part of our business a priority.

 

On the apparel side we are trying to keep it fresh and be creative in the ways we grow, which is always a challenge, especially for a relatively small company.

 

Is business up or down? By how much? 

Business is up, thank God. We are actually up about 15% this year.

 

What’s the story with your footwear? Where do you make it, how much do shoes cost and who are you catering to? 

The Hundreds footwear is manufactured in China. The MSRP on TH footwear ranges from $49 - $84. TH shoes are lifestyle, classic, skate-inspired shoes. They’re for the skater or athlete to wear when they're done with their physical activity; it’s not as much of a technical skate or shoe as much as it is skate-inspired in design. It's aimed at tastemakers, skateboarders and anyone who embodies The Hundreds lifestyle.

 

What have been your hottest selling items for spring?

By far, our best-selling items for spring are our snapbacks (hats with an adjustable back via snaps, rather than a fitted cap like a New Era).

 

We can’t keep them in stock on the wholesale end of business and they are selling like hotcakes in our retail stores as well.

 

See Page 2 for more information about The Hundreds


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