SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
NUORDER: iPad app updated with barcode scanning feature.
Details on Industry Insight.
STI Launches Website Showing How STI Fusion Technology is Better
LAKE FOREST, CA (May 3, 2011) – FU is short for Fusion, and today STI, the world’s first and only action sports biomechanics research organization, launched the official website for its STI Fusion patent-pending technology that is revolutionizing the way skateboard shoes are made.
The brand new site, STIFusion.com, is now live and includes videos, team rider testimonials and detailed information explaining how STI Fusion is stronger, lighter and uses a cleaner production method than traditional vulcanized shoes.
Through different video testimonials on the site, etnies’ Sean Malto, Emerica’s Jerry Hsu and éS’ Kellen James and Rodrigo Teixeira, talk about how skating in shoes with STI Fusion is better than typical vulcanized construction because of its improved durability and flexibility in addition to being lighter weight and more comfortable.
STI Fusion is a process that creates an unbreakable bond by fusing the shoe’s upper, midsole and outsole together, making shoes significantly more durable and preventing heel blowouts. Additionally, the production time in the STI Fusion process is reduced by 75 percent, resulting in less glue and less energy – making a tremendous impact toward a cleaner production method.
STI Fusion will hit stores this June in the etnies Sheckler 5, Emerica Hsu 2, and éS Square 2 shoes, which will be available at retailers around the world.
Keep up with the latest technology coming out of STI at stilab.com.
The Sole Technology Institute or "STI" is the world's first and only scientific sports research lab dedicated to the study of action sports. As skateboarding and action sports have advanced and evolved over the years, so has the need for better performing footwear for riders involved in these activities. Realizing that much of today's action sports footwear technology has been "borrowed" from other sports due to a lack of research, STI decided it was time to step up and do something about it.
The 10,000 square foot STI biomechanics research laboratory houses state-of-the-art testing equipment and a variety of obstacles like mini ramps, handrails, stairs, and ledges. STI studies every successful landing and fall in order to get a better understanding and learn more about the movements and impacts incurred by action sports rider's bodies.
As the pioneer and leader of action sports scientific research, STI also develops and tests new technologies in its very own physical testing lab so that it can capitalize on the data gathered from its biomechanical research.
The result of all this research conducted at STI is better technologies for better shoes. All which can be used to promote the longevity, reduce the risk of injury, and improve the performance of riders around the world.