Sponsors
Billabong ▲ +0.015 | PPR ▲ +1.05 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

STOKES ME: Deadline today to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

SIA signs Reese Brown to head up Nordic outreach

By Press Releases
May 24, 2011 12:23 PM

Press Release:

 

MCLEAN, Va. (May 23, 2011) – SnowSports Industries America (SIA) announced today they have signed on with Reese Brown and his company, RDB Marketing & Event Services, to act as SIA’s Nordic Program Director. Under this new agreement, Brown will be managing the Winter Trails program as well as the SIA Snow Show’s Nordic On-Snow Demo.

 

For the past nine years, RDB Marketing & Event Services has managed all aspects of Winter Trails Day (Wintertrails.org), which introduces consumers to snow sports through free snowshoeing and cross country skiing demos across the nation. Reese has worked within the snow sports industry since 1981 as a coach, event manager and promotional marketer and has a strong personal and professional interest in cross country skiing.

 

“I’ve really enjoyed my work on the Nordic side of snow sports for many years now and I’m excited to get started and focus on building this category with the SIA staff,” commented Reese.

 

In his new position, Reese will assist SIA in increasing its focus on the Nordic community by expanding existing programs as well as seeking out new opportunities for the category. Reese will also oversee the Nordic portion of the On-Snow Demo at Devil’s Thumb Ranch, following the annual SIA Snow Show.

 

“I’m excited that Reese Brown has joined the SIA Nordic team. I’m confident his enthusiasm and attention to detail will help all of us drive the cross country business,” said Steve Kvinlaug, President of Sales for Alpina and Chairman of the SIA Nordic Committee.

 

“Reese has done an excellent job with Winter Trails and those same organization and communication skills will need to be applied to increase the Nordic participation at the SIA Snow Show On-Snow Demo in January. The industry has done its part to provide the product to test, now we need to communicate that message to the dealer base,” commented Peter Ashley, VP Nordic Division, Fischer Skis, member of SIA’s Nordic Committee.

 

Reese begins his new role of Nordic Program Director immediately and will be reaching out to the Nordic community and working with SIA staff to improve events’ branding, messaging and delivery systems.

 

About SIA 

 

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary.

 

SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.

 


 

 

 

 


More on: SIA, Reese Brown

Articles You Might Have Missed