Sponsors
Billabong ▼ -0.010 | PPR ▼ -2.30 | American Apparel ▼ -0.015 | The Buckle ▼ -0.04 | Columbia ▼ -0.63 | Deckers Outdoor ▼ -0.38 | Dicks ▲ +0.20 | Foot Locker ▼ -0.67 | Genesco ▼ -0.03 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▼ -0.34 | Nordstrom ▼ -0.12 | Luxottica ▲ +0.26 | Nike ▲ +0.31 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▼ -0.60 | VF Corp ▼ -0.13 | Quiksilver ▼ -0.06 | Zumiez ▲ +0.04 | Macys ▲ +0.39 | Tillys ▲ +0.22 |
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Shaheen Sadeghi on Volcom/PPR news

By Tiffany Montgomery
May 02, 2011 10:29 AM

We asked Shaheen Sadeghi for his thoughts on the planned PPR acquisition of Volcom.

 

Shaheen is a former president of Quiksilver, and a current real estate developer, world traveler, and trend and culture watcher. He and wife, Linda, own The Lab and The Camp retail developments in Costa Mesa and many other real estate interests.

 

What do you think of deal?

I think it is a great day for Volcom.

 

What may it mean for Volcom? 

PPR is one of the best-run organizations in global marketing, product positioning and branding.

 

It has an elite production and distribution channel that can only help the Volcom brand.

 

PPR has a diversified group of brands. The company has a history of working with high profile, individualized design talent.

 

This is a big factor, considering the importance of individualism and unique personality of each brand and the ability to preserve and maintain each brand identity.

 

What may it mean for the industry? 

The reality for all brands in the industry is that one cannot stand still. That is not an option.

 

Volcom needed to grow. There are different ways of growing the brand and there is no one guarantee for success.

 

The PPR entrance into the surf industry, I believe, is a positive move and should add flavor to the V.F., Nike leadership and the other powerhouse brands. Diversification is healthy for the industry. Over all, I think it will help make the industry stronger on a global basis.

 

Do you expect more mergers to happen? Do industry companies need to be a part of a larger powerhouse to compete?

Large organizations need new upcoming brands to grow and tap into the core markets.

 

Small-to-mid size brands need large organizations in order to grow, finance, increase distribution, production, etc.

 

So yes, we will see more mergers happen. The key is a merger that meets each party's cultural and organization needs and not just finance.

 

 

 

 


Articles You Might Have Missed