Sponsors
Billabong ▼ 0.000 | PPR ▲ +4.25 | American Apparel ▼ -0.015 | The Buckle ▼ -0.49 | Columbia ▼ 0.00 | Deckers Outdoor ▼ -1.20 | Dicks ▲ +0.71 | Foot Locker ▼ -2.45 | Genesco ▲ +1.13 | Iconix Brand Group ▲ +0.08 | Jarden Corp ▼ -0.14 | Nordstrom ▲ +0.12 | Luxottica ▲ +0.99 | Nike ▲ +0.12 | Pacific Sunwear ▲ +0.12 | Skullcandy ▲ +0.13 | Sport Chalet - 0 | Urban Outfitters ▼ -0.13 | VF Corp ▲ +0.25 | Quiksilver ▲ +0.01 | Zumiez ▲ +0.17 | Macys ▲ +0.48 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SIA SNOW SHOW: New "Industry + Intelligence" seminar on January 28.
FSG LAWYERS: Represented Brixton in recent transaction with Altamont Capital.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Reef hosts retailers for blowout party

By Shelby Stanger
May 31, 2011 6:00 AM

 

The folks at Reef threw a huge party Thursday night at corporate headquarters in Carlsbad, Calif. to celebrate the launch of their new Modern Gypsy brand campaign and to debut their Spring 2012 line to about 60 key retailers, as well as a few hundred guests who trickled in later that evening.

 

Besides an abundance of food and free flowing bubbly all opened with their signature Mick Fanning sandals (yes all bartenders had to use the sandals to open bottles), three bands played throughout the evening.

 

Reef’s office building has been remodeled with brand new graphics showcasing Reef’s new look. For the party, they threw up a stage right the middle of the marketing department.

 

Most of Reef’s top athletes were in attendance including Rob Machado, Taylor Knox, Mick Fanning, Alana Blanchard, Shane Dorian, and more.

 

Reef President Jeff Moore kicked off the night talking about the new campaign, and then called out a few retailers for making the trek.

 

Jeff and the Miss Reef girls first presented BC Surf and Sport’s Bruce Cromartie with a signed Mick Fanning surfboard for traveling the furthest distance to the event (he came from Florida). Then, Jeff invited Jurgen Schulz on stage and awarded him with a more humorous gift for traveling the shortest distance to the event -- a Jack’s Surf Shop gift card.

 

The rest of the night featured the “Modern Gypsy” brand video as well as a brief Q and A with Reef athletes. After that, more sandals were used to crack open more bottles, and the night was topped by a performance by Xavier Rudd.

 

 


More on: Reef, VF Corp., Jeff Moore

Articles You Might Have Missed