Sponsors
Billabong ▼ -0.020 | PPR ▼ -0.20 | American Apparel ▲ +0.007 | The Buckle - 0 | Columbia ▼ -0.24 | Deckers Outdoor - 0 | Dicks - 0 | Foot Locker - 0 | Genesco - 0 | Iconix Brand Group ▲ +0.04 | Jarden Corp - 0 | Nordstrom - 0 | Luxottica - 0 | Nike - 0 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▲ +0.31 | VF Corp - 0 | Quiksilver - 0 | Zumiez ▼ -0.19 | Macys - 0 | Tillys - 0 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
NUORDER: iPad app updated with barcode scanning feature.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun organizes bikini flash mobs

By Tiffany Montgomery
May 09, 2011 6:00 AM

 

As part of its repositioning campaign to celebrate fun and the unexpected, PacSun organized 15 Bikini Mash Up Flash Mobs at shopping centers around the country on Saturday.

 

See a few photos of the dances above.

 

PacSun CEO Gary Schoenfeld previously said the company wants to update its image and positioning.

 

PacSun will represent the passion of California – the spirit, the energy, the optimism. It wants to own the California lifestyle, he said, which is creative, unexpected and active.

 

The company wants to help its customers be explorers of style who reinvent themselves when they open their closet.

 

PacSun also wants to be creators of culture – to make something, to risk something, and to be instigators of fun.

 

The flash mobs were a small part of that effort. PacSun and several of its leading brands are also launching a multi platform advertising campaign this summer, including television commercials.

 

 

 

 


Articles You Might Have Missed