Sponsors
Billabong ▼ -0.005 | PPR ▼ -3.40 | American Apparel ▲ +0.007 | The Buckle ▲ +0.97 | Columbia ▼ -0.24 | Deckers Outdoor ▼ -0.47 | Dicks ▲ +0.17 | Foot Locker ▼ -0.54 | Genesco ▼ -0.20 | Iconix Brand Group ▲ +0.04 | Jarden Corp ▲ +0.26 | Nordstrom ▼ -0.10 | Luxottica ▼ -0.55 | Nike ▲ +0.03 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▲ +0.31 | VF Corp ▲ +0.08 | Quiksilver ▼ -0.02 | Zumiez ▼ -0.19 | Macys ▲ +0.45 | Tillys ▼ -1.36 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
NUORDER: iPad app updated with barcode scanning feature.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun announces Seneca Rising line as part of new initiative

By Press Releases
May 17, 2011 12:00 AM

Press Release:

 

Anaheim, Calif. (May 16, 2011) – As part of a new initiative called The Trade CollectiveTM, PacSun is excited to announce a number of limited edition collaborations with designers whose product will be available at PacSun stores nationwide. The first brand to launch as part of The Trade Collective will be Seneca Rising, designed by Andi Ballard and available in PacSun stores starting on June 5.

 

“In this collection for PacSun, I took Seneca Rising’s signature prints, blended it with vintage mesh and airy lightweight cotton to create playful, modern silhouettes in time for the Back to School season,” said Andi Ballard, designer and co-founder of Seneca Rising.

 

“Seneca Rising’s flirty yet tomboyish styles embody the true essence of effortless style, perfect for the PacSun woman.”

 

“We are thrilled to showcase Seneca Rising as our first featured brand in The Trade Collective,” said Christine Lee, Senior Vice President, Women’s Merchandising “Seneca Rising is a perfect fit for PacSun as it embodies a modern bohemian style that speaks to our female customer.”

 

About Pacific Sunwear of California, Inc.

 

Pacific Sunwear of California, Inc. and its subsidiaries (collectively, the “Company” or “PacSun”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of May 16, 2011, the Company operates 825 stores in 50 states and Puerto Rico. The Trade Collective is a trademark of PacSun. PacSun’s website address is www.pacsun.com.

 

About Seneca Rising

 

Seneca Rising was founded in 2008 by designer Andi Ballard. Named after the street in Virginia where the designer grew up, Seneca Rising is a femininely modern blend of nostalgic, free-flowing tees, tanks, dresses and bottoms perfect for layering and easily transitional. Unique with custom-made fabric and original art, Ballard combines kitschy and girly vintage prints, colors and details combined with strong industrial shapes and architecture.

 

Vintage fashions, music and memories of Ballard’s folk rock musician mom inspire the L.A. – based designer’s girly tomboy aesthetic. For additional information on Seneca Rising, visit www.senecarising.com.

 

 

Emails for Small Business with Constant Contact

 

 

 


More on: PacSun, Seneca Rising

Articles You Might Have Missed