Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.25 | American Apparel ▲ +0.005 | The Buckle ▲ +0.60 | Columbia ▲ +0.26 | Deckers Outdoor ▼ -1.23 | Dicks ▲ +0.16 | Foot Locker ▲ +0.03 | Genesco ▼ -0.07 | Iconix Brand Group ▼ -0.27 | Jarden Corp ▼ -1.03 | Nordstrom ▼ -0.09 | Luxottica ▲ +0.07 | Nike ▼ -0.30 | Pacific Sunwear ▼ -0.03 | Skullcandy ▲ +0.06 | Sport Chalet ▼ -0.03 | Urban Outfitters ▲ +0.42 | VF Corp ▼ -0.46 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.65 | Macys ▲ +0.02 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

KNOWSHOW: Complete list of exhibit brands and mobile app available.
MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun announces Seneca Rising line as part of new initiative

By Press Releases
May 17, 2011 12:00 AM

Press Release:

 

Anaheim, Calif. (May 16, 2011) – As part of a new initiative called The Trade CollectiveTM, PacSun is excited to announce a number of limited edition collaborations with designers whose product will be available at PacSun stores nationwide. The first brand to launch as part of The Trade Collective will be Seneca Rising, designed by Andi Ballard and available in PacSun stores starting on June 5.

 

“In this collection for PacSun, I took Seneca Rising’s signature prints, blended it with vintage mesh and airy lightweight cotton to create playful, modern silhouettes in time for the Back to School season,” said Andi Ballard, designer and co-founder of Seneca Rising.

 

“Seneca Rising’s flirty yet tomboyish styles embody the true essence of effortless style, perfect for the PacSun woman.”

 

“We are thrilled to showcase Seneca Rising as our first featured brand in The Trade Collective,” said Christine Lee, Senior Vice President, Women’s Merchandising “Seneca Rising is a perfect fit for PacSun as it embodies a modern bohemian style that speaks to our female customer.”

 

About Pacific Sunwear of California, Inc.

 

Pacific Sunwear of California, Inc. and its subsidiaries (collectively, the “Company” or “PacSun”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of May 16, 2011, the Company operates 825 stores in 50 states and Puerto Rico. The Trade Collective is a trademark of PacSun. PacSun’s website address is www.pacsun.com.

 

About Seneca Rising

 

Seneca Rising was founded in 2008 by designer Andi Ballard. Named after the street in Virginia where the designer grew up, Seneca Rising is a femininely modern blend of nostalgic, free-flowing tees, tanks, dresses and bottoms perfect for layering and easily transitional. Unique with custom-made fabric and original art, Ballard combines kitschy and girly vintage prints, colors and details combined with strong industrial shapes and architecture.

 

Vintage fashions, music and memories of Ballard’s folk rock musician mom inspire the L.A. – based designer’s girly tomboy aesthetic. For additional information on Seneca Rising, visit www.senecarising.com.

 

 

Emails for Small Business with Constant Contact

 

 

 


More on: PacSun, Seneca Rising

Articles You Might Have Missed