Sponsors
Billabong ▲ +0.022 | PPR ▼ -0.50 | American Apparel ▲ +0.06 | The Buckle ▲ +0.19 | Columbia ▲ +0.37 | Deckers Outdoor ▲ +1.29 | Dicks ▲ +0.29 | Foot Locker ▲ +1.14 | Genesco ▲ +1.38 | Iconix Brand Group ▲ +0.24 | Jarden Corp ▲ +0.14 | Nordstrom ▼ -0.10 | Luxottica ▼ -0.39 | Nike ▲ +0.73 | Pacific Sunwear ▲ +0.07 | Skullcandy ▼ -0.22 | Sport Chalet - 0 | Urban Outfitters ▼ 0.00 | VF Corp ▲ +0.49 | Quiksilver ▼ 0.00 | Zumiez ▲ +0.32 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

SIA SNOW SHOW: Early Bird rates thorugh Sept. 29 for Denver hotel rooms during 2015 show, from Jan. 28 - Feb. 3.

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Michael Tomson on Volcom news

By Tiffany Montgomery
May 02, 2011 10:30 AM

We asked industry veteran Michael Tomson, co-founder of Gotcha, what he thinks of Volcom selling to French luxury brand company PPR.

 

Michael Tomson: "This is good news - finally Volcom has an opportunity to trade up to its potential.

 

"For years the brand with the highest authenticity rating in our industry has underwhelmed investors with mediocre financial results and a less than aggressive disposition towards growing the brand.

 

"Why? Probably because the original owners/operators would have had to step out of their comfort zone (core products for core stores) and into a theater of operations that is more complex and challenging. Taking a $300m brand to $1b requires different skills and a different mindset. But it looks to me like Volcom found the right partner to make that happen.

 

"PPR is clearly a high end brand collective. They're top soil traders - Gucci, Alexander McQueen Puma etc - none of them down market. And nor is Volcom. In fact it's no surprise they targeted Volcom as an acquisition - along with Burton it's the brand with highest authenticity per dollar of sales in action sports.

 

"PPR joins VF and Nike to become the third mega player taking a position in action sports. Youth culture drives the future, and interim ups and downs notwithstanding, that means action sports will draw attention.

 

"And now Wooly gets to go on more boat trips ... maybe buy an island, set up a camp, take people on trips ...

 

"Hey, I'm up for that part. ..."

 

 

 


Articles You Might Have Missed