Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Insight rebounds and other updates

The new Insight store in
The new Insight store in Venice. Photos courtesy of Insight.
By Tiffany Montgomery
May 16, 2011 6:26 AM

I sat with Black Box Distribution CEO Frank Messmann at lunch one day at the IASC Skateboarding Summit and asked him for an update on how the Insight brand is doing.

 

Black Box became the U.S. licensee and distributor for Insight in July 2009. Insight is headquartered in Australia.

 

Store photosThe Insight store in Venice

Insight has just opened a retail store in Venice that will also serve as office space, a showroom and event space for the fashion brand.

 

Originally, Insight was based in L.A., but moved to Black Box’s Carlsbad headquarters when Black Box became involved in the brand. It will still be based there, but will have the space in LA for an additional workspace, some business meetings, events, etc.

 

It’s important for Insight to have its finger on the pulse of what is happening, and Carlsbad is not exactly the “beating heart of fashion,” Frank said.

 

The Insight collection, designed in Australia, is also quite large, and the space gives Insight the opportunity to showcase all the different capsules and special collaborations in addition to Insight’s marketing campaigns, which often garner accolades.

 

Insight storeFrank said Insight is due to have its biggest year ever in 2011.

 

When Black Box originally took on the U.S. operations in 2009, business was difficult.

 

Many of Insight’s stores were having credit challenges, and the boutique world experienced a lot of store closures.

 

But sales came to life in the second half of 2010, and for Spring and Fall 2011, Insight bookings recorded big increases, Frank said.

 

Some larger accounts are giving the brand more exposure. Urban Outfitters has committed to carrying Insight in more stores.

 

Insight store partyThe opening party

Place Showroom is now representing the women’s side of the business, which is expanding Insight into more lifestyle and fashion accounts.

 

And PacSun and Tilly’s are currently testing Insight.

 

Because the collection is so big, Insight can merchandise different pieces of it to different types of stores.

 

I saw quite a large selection of Insight recently at the Tilly’s in Irvine, which gave the brand a nice presentation in the store.

 


Articles You Might Have Missed