Blank Generation appoints former DC Shoes executive as Chief Operating Officer

Press Release

Los Angeles, CA -- April, 2011 – Ron Friedman has been hired as the Group Chief Operations Officer for Blank Generation. Ron will oversee the day to day operations of Blank Generation and it’s house brands; Iron Fist Clothing, Dead Boy Footwear, and Abbey Dawn.

Ron has been tasked to oversee the development, implementation and management of all BG Brands Teams, procedures and operations, and develop an Athletic Footwear Program, including design, development, production and sourcing.

He will work with key management figures of the various divisions to provide strategic long range guidance and opportunities. He will report directly to Travis Anderson CEO of Blank Generation.

Prior to joining Blank Generation, Friedman had been serving as Director of Footwear Development, for DC Shoes. In this role, Friedman was instrumental in Management of the growth of DC’s Footwear Program and Teams.

When asked about his new position Friedman said, "I am honored and excited to join Blank Generation, a truly amazing Organization and opportunity. I look forward to applying my years of experience in the Music, Action Sports, Apparel & Footwear Industries to help Blank Generation continue to grow strategically, make great products and be a real player in the Industry"

“Ron is an outstanding leader. His varied experience in action sports and music is exactly what we need here at Blank Generation,” said Group CEO Travis Anderson, “He is well respected within community, and we are very pleased with his addition.”

Before joining DC in 2003, Friedman operated an apparel manufacturing company in San Diego, CA, where he received SoCal Apparel Manufacturer of the Year Award among other accolades. During that time Friedman produced products for; DC Shoes, Vans, Osiris, Sony Music, Arista Records, MLB and the San Diego Chargers.

Blank Generation

Redefined in 2010, Blank Generation is a brand house and world leader in innovative fashion. Currently the parent company of Iron Fist Clothing and Footwear, IHeart , Abbey Dawn; by Avril Lavigne, and DeadBoy Footwear, Blank Generation is a premier design house, private label source and manufacturer capable of building world class brands and distributing them to over 50 countries through their distribution and marketing channels.