CIT: James Paterson joins LA office.
AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
Details on Industry Insight.
(LOS ANGELES, CA) April 18, 2011 – World Record Summit, LLC (WRS) announced today the official launch of the World Record Summit (WRS) website (www.worldrecordsummit.com).
Taking the action sport industry by storm, WRS is the first ever outlet where action sports athletes can conceive, design and execute world record class tricks while branding themselves as part of an elite fraternity of world record holders. The stakes are high and the danger is very, very real.
Action sports are trending toward the fantastic, the impossible, the unbelievable. Bigger is better, and a world record is the ultimate goal. Fans are driving this trend, and elite riders are answering the call. WRS online provides a home for that conversation, and a way for fans to connect directly with their heroes.
WRS provides a look inside the world record moment and what it takes to make that dream a reality. In depth reporting, striking images and exclusive videos give fans access they’ve never had and a way to get to know top riders on a more personal level.
“This type of forum doesn’t exist in the action sports realm,” says Andy Dylan, WRS Executive Producer. “Never before have these guys been given such free reign to really push the limits. It’s almost scary what they’re planning.”
In the years to come, the WRS name will become synonymous with action sports world records. The Live Events and Production teams will seek out the bravest athletes and give them the platform they need to showcase their talents.
An athlete willing to risk his life to be the best deserves center stage, and that’s what he’ll get at a WRS Live Event, but that’s not all WRS has in store. Live music, celebrity hosts and a raucous celebration of everything action sports complements a day of massive tricks whether you’re a live attendee or a home viewer.
“WRS has built a unique event, showcasing today’s action sports culture, combining elite athletes and competition with celebrities, music and entertainment,” added Scott Hanley, Vice President, AEG Sports & Events.
World Record Summit is the next major brand in sports and entertainment production, bringing the worlds of music, celebrity and action sports world records together in a festival of annual shows beginning in 2011. Founded by Andy Dylan and Scott Moore, WRS is set to become the leading authority in the action sports world records community. For more information, please visit www.worldrecordsummit.com.