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The Fox brand accounted for 10% of PacSun’s net sales in 2010, more sales than any other brand, according to PacSun’s annual report filed last week.
PacSun had net sales of $930 million in 2010.
No other brand branded vendor accounted for more than 7% of sales.
In 2009, no vendor accounted for more than 10% of net sales.
In 2008, Billabong and Element together accounted for 11% of net sales, while Quiksilver, DC and Roxy accounted for 10%.
For more details from PacSun’s annual report, including historical charts comparing key metrics such as sales per square foot, gross margins, private label penetration and more, see our Executive Edition story today.