Sponsors
Billabong ▲ +0.005 | PPR ▲ +2.40 | American Apparel ▲ +0.31 | The Buckle ▲ +0.25 | Columbia ▼ -0.26 | Deckers Outdoor ▲ +1.49 | Dicks ▲ +1.44 | Foot Locker ▲ +1.55 | Genesco ▲ +1.88 | Iconix Brand Group ▼ -0.22 | Jarden Corp ▲ +0.74 | Nordstrom ▲ +1.75 | Luxottica ▼ 0.00 | Nike ▲ +2.58 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.31 | Sport Chalet - 0 | Urban Outfitters ▲ +0.85 | VF Corp ▲ +1.45 | Quiksilver ▲ +0.13 | Zumiez ▲ +0.48 | Macys ▲ +1.31 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Soul Surfer logs strong debut

By Tiffany Montgomery
April 11, 2011 7:03 AM

 

“Soul Surfer,” the true story of surfer Bethany Hamilton’s triumph over adversity, came in fourth at the box office in its opening weekend, better than movie industry experts had predicted, according to several movie industry reports.

 

The film earned $11.1 million.

 

That’s good news for Rip Curl, Bethany’s sponsor and the surf company sponsor of the film, and potentially great news for the surf industry’s junior’s sector.

 

According to the Hollywood Reporter, 55% of Friday’s audience was under the age of 25, and 48% under the age of 18.

 

The movie is expected to do well via word of mouth after getting a rare A+ rating from CinemaScore, a market research firm in Las Vegas that surveys audiences to get their reactions to films.

 

 

 

 

 


Articles You Might Have Missed