Sponsors
Billabong ▲ +0.015 | PPR ▲ +1.05 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

STOKES ME: Deadline today to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Sasha Hartloff joins O'Neill Clothing

By Press Releases
April 07, 2011 7:50 AM

Press Release:

 

O'Neill Welcomes Sasha Hartloff to Sales Team to Manage Key Swim and Activewear Categories

 

15-year sportswear veteran to oversee expanding product collections and strategic retail development including introduction of exclusive Elyse Taylor Swim Collection and Superkini rollout

 

Irvine, CA, April 6, 2011 - O'Neill Clothing (www.oneill.com), the original surf, snow and youth lifestyle brand, is pleased to announce Sasha Hartloff as the new Girls Sales Manager for the swim and activewear categories.

 

Effective immediately, Hartloff will oversee the O'Neill Girls regional sales teams around the U.S. and spearhead distribution efforts across both divisions. She will report to O'Neill's Senior VP of Sales and Marketing, Steve Ward.

 

Hartloff comes to O'Neill with extensive experience in the action sportswear industry.

 

Most recently, she served as Key Account Manager for Hurley apparel, accessory and swim divisions.

 

Prior to Hurley, Hartloff spent 15 years at Quiksilver, where she helped launch the Roxy Athletix junior's active line and supported the Raisins Swimwear brand as Director of Sales.

 

Her new position with O'Neill will leverage her operations expertise, and allow her to assist with sales strategies for other La Jolla Group brands.

 

One of the first items on Hartloff's agenda is the introduction of the exclusive Spring 2012 swimwear collection from O'Neill's Global Brand Ambassador, Elyse Taylor.

 

Additionally, she will focus on the national retail expansion of O'Neill's Superkini, a revolutionary new bikini with 200% more grip than a standard bikini. The technically advanced collection uses a super comfortable material called NANOFRONT™ that will ensure the utmost confidence while surfing, jumping into a pool, or just having a good time at the beach.

 

"Joining the talented team at O'Neill is such a great opportunity and I'm thrilled to be part of this special brand," said Hartloff.

 

"The O'Neill name is synonymous with innovation and authentic beach lifestyle, which has translated to success over many decades. I can't wait to get started and help support the brand's unique and expanding swim and active lines."

 

"We are confident that Sasha will excel in this important leadership role for O'Neill during an exciting time for the brand," added Steve Ward. "Her previous experience in product launches and account management will be invaluable for sales efforts as we forge ahead with our growing Girls business."

 

For more information about O'Neill, visit www.oneill.com.

 

About O'Neill

O'Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

 

For more information, please visit www.oneill.com.

 

While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O'Neill's core values - innovation in style and technology - have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle.

 

From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of groundbreaking wearable electronics, O'Neill's progressive spirit will always drive the company forward.

 

Emails for Small Business with Constant Contact

 


Articles You Might Have Missed