CIT: James Paterson joins LA office.
AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
Details on Industry Insight.
Last week, Volcom held its annual Volcom Bowl Shop Battle with 36 of its favorite retailers from Los Angeles, Orange County and San Diego counties.
There was a prize for best costume so all the stores stepped up their games and came in hot, according to Floris Gierman, Volcom’s Sr. Director of Retail Marketing.
The Spyder Beach Bums and Laguna Surf & Sport Mexicans both won $100 as runner ups for best costumes, and the San Pedro Surf & Sport Ravers danced away with $300 cash for best costume – and all the cash went straight to the bar for more beer.
1st Place – Katin - 1602 points
2nd Place – Pharmacy - 1428 points
3rd Place – Identity - 1234 points
Electric Master Kingpin – EJ from Katin
See a few photos from the evening above in our slide show.
See additional photos here.