Sponsors
Billabong ▲ +0.015 | PPR ▲ +2.15 | American Apparel ▲ +0.072 | The Buckle ▲ +0.25 | Columbia ▼ -1.54 | Deckers Outdoor ▼ -0.25 | Dicks ▼ -0.65 | Foot Locker ▲ +0.41 | Genesco ▲ +0.33 | Iconix Brand Group ▲ +0.17 | Jarden Corp ▲ +0.11 | Nordstrom ▲ +0.14 | Luxottica ▲ +0.23 | Nike ▼ -0.71 | Pacific Sunwear ▲ +0.14 | Skullcandy ▼ -0.01 | Sport Chalet ▼ -0.03 | Urban Outfitters ▲ +0.14 | VF Corp ▼ -0.40 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.01 | Macys ▼ -0.07 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Photos from Day 1 of Skate Summit

Jeff Kendall of NHS and man of
Jeff Kendall of NHS and man of the hour Steve Lake of Sector 9. Photos by Shop-eat-surf.
By Tiffany Montgomery
April 27, 2011 7:03 AM

The IASC Skateboarding Summit got underway Tuesday with speakers discussing the state of the skate industry, retailer and manufacturer panels, a speech by the co-founder of Stone Brewing Co., a keynote interview with Alien Workshop co-founder Chris Carter, and more.

 

We’ll have more details about some of the individual panels in coming days, but one person and company that kept coming up again and again is Steve Lake of Sector 9.

 

Speaker after speaker mentioned how Steve created a new skateboard category with cruiser boards against all odds and after the idea was dismissed over and over again by the industry.

 

Cary Allington of ActionWatch included some eye-opening data during his presentation about how longboards performed in 2010 in the ActionWatch panel.

 

On a same store sales basis, sales of long completes rose 48%, sales of long decks rose 37%, sales of short completes rose 14% and sales of short decks declined 14%.

 

The average margin on short decks was 40%, while the average margins on long completes was 46%.

 

Long complete inventory is also turning more during the year – an average of 5.2 times vs. 3.1 times for a short deck.

 

Because of the higher average price points for long completes - $187 vs. $40.19 for a short deck – revenue from long complete sales in core stores on the panel is nearly equal to the revenue generated by short deck sales.

 

The Summit continues today.

 

 

 

 

 


Articles You Might Have Missed