Sponsors
Billabong ▼ 0.000 | PPR - 0 | American Apparel ▲ +0.019 | The Buckle ▼ -0.60 | Columbia ▲ +0.21 | Deckers Outdoor ▼ -0.15 | Dicks ▼ -0.74 | Foot Locker ▼ -0.81 | Genesco ▲ +0.03 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ -0.65 | Nordstrom ▼ -0.73 | Luxottica ▼ -0.48 | Nike ▲ +0.34 | Pacific Sunwear ▼ -0.16 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.20 | VF Corp ▼ -0.19 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.22 | Macys ▼ -1.46 | Tillys ▲ +0.12 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

TAYLOR DIGITAL: Google's algorithm change April 21 will favor mobile sites.
SURFRIDER: Update: Trestles saved, again.
ROTH CAPITAL PARTNERS: 6 consumer sector take-aways from investor conference.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun launches national ad campaign with help from brands

By Tiffany Montgomery
April 12, 2011 6:53 AM

 

PacSun, with help from a dozen action sports brands, is launching a national advertising campaign with the tagline “Dress Irresponsibly.”

 

I saw a preview of an early mockup of a commercial at PacSun headquarters a few weeks ago, and it is pretty unique. The commercial mixes fashion shots with action sports sequences set to Frank Sinatra’s “Call Me Irresponsible.”

 

The song definitely catches one’s attention because it’s incongruous with action sports and teens. The action sports sequences were around the irresponsible theme as well and not reminiscent of typical action shots in magazines.

 

I haven’t seen the final version however.

 

Brands participating include Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O’Neill, Billabong and Element.

 

About 20 athletes are featured including Rob Machado, Bucky Lasek, Chris Pfanner, Nick Dompierre, Levi Brown and Ryan Dungey.

 

The campaign highlights summer and back to school styles and ads will appear on television, print and digital platforms.

 

The TV commercials are directed by So Me of Ed Banger Records.

 

See Page 2 for the official press release.

 

 

Previous 1 2 Next

More on: PacSun

Articles You Might Have Missed