LA Times: Michael Tomson arrested after car crash
Ad Age: Bonnier sells Ski, Skiing and Skiing Business magazines, Warren Miller Entertainment
Sports Goggles Provide Data and Distraction
Inc. Magazine: "The Way I Work: Yvon Choinard"
OC Weekly: Profile of Pelle Klein, founder of skate startup Costa Misery
NYT: Profile of PPR CEO Francois-Henri Pinault
NYT: Obama picks REI CEO to lead Interior Department
Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.
- By Ted Li, VP of North America, Oakley
I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.
- By Andy Laats, President, NixonWe are upgrading the system that runs our site. If you are having trouble seeing stories, or with your Executive login, clearing your web browser cache may help. If you continue to have issues, please email me at tiffany@shop-eat-surf.com. We greatly appreciate your patience during this process.
|
PacSun, with help from a dozen action sports brands, is launching a national advertising campaign with the tagline “Dress Irresponsibly.”
I saw a preview of an early mockup of a commercial at PacSun headquarters a few weeks ago, and it is pretty unique. The commercial mixes fashion shots with action sports sequences set to Frank Sinatra’s “Call Me Irresponsible.”
The song definitely catches one’s attention because it’s incongruous with action sports and teens. The action sports sequences were around the irresponsible theme as well and not reminiscent of typical action shots in magazines.
I haven’t seen the final version however.
Brands participating include Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O’Neill, Billabong and Element.
About 20 athletes are featured including Rob Machado, Bucky Lasek, Chris Pfanner, Nick Dompierre, Levi Brown and Ryan Dungey.
The campaign highlights summer and back to school styles and ads will appear on television, print and digital platforms.
The TV commercials are directed by So Me of Ed Banger Records.
See Page 2 for the official press release.