Sponsors
Billabong ▼ 0.000 | PPR ▲ +1.60 | American Apparel ▼ 0.00 | The Buckle ▲ +0.20 | Columbia ▲ +0.08 | Deckers Outdoor ▲ +1.36 | Dicks ▲ +0.01 | Foot Locker ▲ +0.15 | Genesco ▲ +0.91 | Iconix Brand Group ▲ +0.09 | Jarden Corp ▼ -0.08 | Nordstrom ▲ +0.03 | Luxottica ▲ +0.41 | Nike ▲ +0.54 | Pacific Sunwear ▲ +0.10 | Skullcandy ▲ +0.19 | Sport Chalet - 0 | Urban Outfitters ▲ +0.70 | VF Corp ▲ +0.41 | Quiksilver ▼ 0.00 | Zumiez ▲ +0.04 | Macys ▼ -0.21 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

NUORDER: 9 social marketing tactics for your next trade show
AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun launches national ad campaign with help from brands

By Tiffany Montgomery
April 12, 2011 6:53 AM

 

PacSun, with help from a dozen action sports brands, is launching a national advertising campaign with the tagline “Dress Irresponsibly.”

 

I saw a preview of an early mockup of a commercial at PacSun headquarters a few weeks ago, and it is pretty unique. The commercial mixes fashion shots with action sports sequences set to Frank Sinatra’s “Call Me Irresponsible.”

 

The song definitely catches one’s attention because it’s incongruous with action sports and teens. The action sports sequences were around the irresponsible theme as well and not reminiscent of typical action shots in magazines.

 

I haven’t seen the final version however.

 

Brands participating include Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O’Neill, Billabong and Element.

 

About 20 athletes are featured including Rob Machado, Bucky Lasek, Chris Pfanner, Nick Dompierre, Levi Brown and Ryan Dungey.

 

The campaign highlights summer and back to school styles and ads will appear on television, print and digital platforms.

 

The TV commercials are directed by So Me of Ed Banger Records.

 

See Page 2 for the official press release.

 

 

Previous 1 2 Next

More on: PacSun

Articles You Might Have Missed