▼ Professional Services

Barney & Barney LLC

Barney & Barney LLC is one of the leading insurance brokers for the Action Sports, Apparel & Retail Industry.

We understand your industry and deliver comprehensive risk management programs tailored to your needs and exposure. As California’s largest privately held brokerage firm with over 100 years of experience we offer the buying power, resources and expertise to drive optimal results.

Ei-Lo, Redfining Basic

EI-LO offers designers, manufacturers, and apparel brands the perfect T-shirt at the perfect price point. We combine quality blank knit apparel with easy ordering, no minimums and immediate delivery. As a completely vertical manufacturer, we control every aspect of the process to ensure the highest quality products. Using 100% USA Cotton & Ring-spun Yarn our fabrics are softer, more stable and are USDA and NAFTA Certified. For more info please visit

More Professional Services...

► News from other sources

LA Times: Michael Tomson arrested after car crash

Ad Age: Bonnier sells Ski, Skiing and Skiing Business magazines, Warren Miller Entertainment

Sports Goggles Provide Data and Distraction

Inc. Magazine: "The Way I Work: Yvon Choinard"

OC Weekly: Profile of Pelle Klein, founder of skate startup Costa Misery

Forbes: Profile of Nick Woodman, the "Mad Billionaire behind Go-Pro, the world's hottest camera company"

NYT: Profile of PPR CEO Francois-Henri Pinault

NYT: Obama picks REI CEO to lead Interior Department

► Industry Insight

Grain Surfboard Building Class at SHACC Jul. 31-Aug. 3

Paul Strauch, Executive Director, Surfing Heritage & Culture Center

HDX Hydration Mix Chooses Qliktag Mobile Marketing Platform

Dilip Daswani, CEO, Zeebric, LLC

► Readers Say

Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.
- By Kevin Bailey, President, Vans

The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."
- By Richard Woolcott, CEO and Founder, Volcom

Tiffany Montgomery

View Next Post >> << View Previous Post

Print This Article

PacSun launches national ad campaign with help from brands

One of PacSun's new print ads featuring action sports athletes.

By Tiffany Montgomery
April 12, 2011 6:53 AM

PacSun, with help from a dozen action sports brands, is launching a national advertising campaign with the tagline “Dress Irresponsibly.”

I saw a preview of an early mockup of a commercial at PacSun headquarters a few weeks ago, and it is pretty unique. The commercial mixes fashion shots with action sports sequences set to Frank Sinatra’s “Call Me Irresponsible.”

The song definitely catches one’s attention because it’s incongruous with action sports and teens. The action sports sequences were around the irresponsible theme as well and not reminiscent of typical action shots in magazines.

I haven’t seen the final version however.

Brands participating include Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O’Neill, Billabong and Element.

About 20 athletes are featured including Rob Machado, Bucky Lasek, Chris Pfanner, Nick Dompierre, Levi Brown and Ryan Dungey.

The campaign highlights summer and back to school styles and ads will appear on television, print and digital platforms.

The TV commercials are directed by So Me of Ed Banger Records.

See Page 2 for the official press release.

Previous 1 2 Next

More on: PacSun