Sponsors
Billabong ▼ -0.020 | PPR ▼ 0.00 | American Apparel ▲ +0.013 | The Buckle ▼ -0.61 | Columbia ▼ -0.23 | Deckers Outdoor ▲ +0.54 | Dicks ▼ -0.01 | Foot Locker ▲ +0.48 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.19 | Jarden Corp ▼ -0.83 | Nordstrom ▼ -0.37 | Luxottica ▲ +0.82 | Nike ▼ -0.66 | Pacific Sunwear ▼ -0.04 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.16 | VF Corp ▲ +0.15 | Quiksilver ▼ -0.03 | Zumiez ▼ -0.39 | Macys ▼ -0.46 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun launches national ad campaign with help from brands

By Tiffany Montgomery
April 12, 2011 6:53 AM

 

PacSun, with help from a dozen action sports brands, is launching a national advertising campaign with the tagline “Dress Irresponsibly.”

 

I saw a preview of an early mockup of a commercial at PacSun headquarters a few weeks ago, and it is pretty unique. The commercial mixes fashion shots with action sports sequences set to Frank Sinatra’s “Call Me Irresponsible.”

 

The song definitely catches one’s attention because it’s incongruous with action sports and teens. The action sports sequences were around the irresponsible theme as well and not reminiscent of typical action shots in magazines.

 

I haven’t seen the final version however.

 

Brands participating include Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O’Neill, Billabong and Element.

 

About 20 athletes are featured including Rob Machado, Bucky Lasek, Chris Pfanner, Nick Dompierre, Levi Brown and Ryan Dungey.

 

The campaign highlights summer and back to school styles and ads will appear on television, print and digital platforms.

 

The TV commercials are directed by So Me of Ed Banger Records.

 

See Page 2 for the official press release.

 

 

Previous 1 2 Next

More on: PacSun

Articles You Might Have Missed