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Details on Industry Insight.
Abercrombie & Fitch executives provided some more details about the company’s ambitious international expansion plans for Hollister this week.
The company said it sees Hollister Europe as a major growth driver for Abercrombie & Fitch.
Currently, there are 29 Hollister stores in Europe in four countries.
In the future, Hollister Europe will grow to 185 stores in 15 countries, becoming a $1.5 billion business, the company estimates.
Additional company growth drivers include expanding Hollister in Asia and the Southern Hemisphere.
After struggling for a few years, Hollister found more solid footing in 2010.
Hollister sales grew 21% in 2010 to $1.6 billion after a 15% decline in 2009.