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Tiffany Montgomery
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Hollister Europe expansion major driver for A&F

By Tiffany Montgomery
April 07, 2011 7:00 AM

 

Abercrombie & Fitch executives provided some more details about the company’s ambitious international expansion plans for Hollister this week.

 

The company said it sees Hollister Europe as a major growth driver for Abercrombie & Fitch.

 

Currently, there are 29 Hollister stores in Europe in four countries.

 

In the future, Hollister Europe will grow to 185 stores in 15 countries, becoming a $1.5 billion business, the company estimates.

 

Additional company growth drivers include expanding Hollister in Asia and the Southern Hemisphere.

 

After struggling for a few years, Hollister found more solid footing in 2010.

 

Hollister sales grew 21% in 2010 to $1.6 billion after a 15% decline in 2009.

 

 


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