Billabong ▲ +0.005 | PPR ▼ -0.60 | American Apparel ▲ +0.020 | The Buckle ▼ -0.63 | Columbia ▼ -0.95 | Deckers Outdoor ▼ -16.22 | Dicks ▼ -3.49 | Foot Locker ▼ -1.13 | Genesco ▼ -1.42 | Iconix Brand Group ▼ -1.07 | Jarden Corp ▼ -0.97 | Nordstrom ▼ -2.07 | Luxottica ▼ -0.79 | Nike ▼ -2.62 | Pacific Sunwear ▼ -0.20 | Skullcandy ▼ -0.22 | Sport Chalet - 0 | Urban Outfitters ▼ -0.53 | VF Corp ▼ -2.02 | Quiksilver ▼ -0.07 | Zumiez ▼ -1.61 | Macys ▼ -1.48 | Tillys ▼ -0.26 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

SIMA: Tickets on sale for 12th Image Awards show on Feb. 12.
PROCOPIO: Seminar 1/31 at Snow Show on IP strategies.

Details on Industry Insight.

Tiffany Montgomery
Print This Article

Burton treats retailers & reps to Slush event at Jackson Hole

By Press Releases
April 01, 2011 12:31 PM

Press Release:


BURLINGTON, VT (April 1, 2011) This week, Burton Snowboards celebrated the 2011 snow season by inviting more than 200 dealers, shop staff, reps and team riders to the Burton Slush event at Jackson Hole Mountain Resort in Wyoming. An iconic on-snow riding fest, Slush was initially created by Burton back in 1995 to bring dealers, shop staff and Burton staff together for shredding and good times all around.


Burton Slush event“It’s been over ten years since we did a Slush event, and we wanted to bring it back this year as a way to celebrate and thank our dealers, reps and team riders for all they give to the sport,” said Jake Burton, Founder and CEO of Burton Snowboards. “There’s a whole new generation of reps and shop staff who have never experienced one of the original Slush events. So it’s cool to celebrate everyone’s hard work this season with incredible powder runs at an epic mountain like Jackson Hole.”


Despite the name of the event, there was no slush in sight at Jackson Hole, where guests woke up to powder days and unforgettable turns. North American sales reps, dealers and staff from specialty shops like Darkside, Wave Rave, Surfside, Shred Shop, Village Boards, BC Surf and Sport, Colorado Boarder and Salty Peaks took over Jackson’s legendary steeps by day and cowboy bars by night. Burton owners Jake and Donna Carpenter were also there to ride and hang out with everyone, as well as Burton team riders Danny Davis, Jack Mitrani, Hannah Teter and Jussi Oksanen.


In addition to riding incredible terrain and checking out Burton’s new Stash runs at Jackson Hole, Slush guests enjoyed plenty of nighttime entertainment. Slush kicked off on Tuesday evening with a few words from Jake, dinner and plenty of drinks at the Mangy Moose restaurant and saloon.


On Wednesday night, everyone enjoyed an exclusive art show at the RARE Gallery that demonstrated Burton’s rich heritage of combining innovative snowboard hardgoods with compelling, original artwork by artists like Mike Parillo, Bryan Iguchi and Scott Lenhardt, among others. And finally, the 2011 Slush event wrapped up on Thursday night at the Q Roadhouse with dinner, awards and a bull riding championship in true Jackson Hole style.


All in all, the 2011 Slush event was an inspiring way to remember what working in the snowboard industry is all about – riding, fun and community.


To see more photos from Slush, head to http://on.fb.me/SlushPhotos


About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com


Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard





More on: Burton, Jake Burton

Articles You Might Have Missed