SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
NUORDER: iPad app updated with barcode scanning feature.
Details on Industry Insight.
Toes On The Nose sponsors Toes Laguna Lifestyle Team’s Central Alaskan Tour
LAGUNA BEACH, Calif., (MARCH 2011) – Laid back surf-inspired apparel company, Toes on the Nose, has announced the sponsorship of Toes Laguna Lifestyle Team’s first expedition. A premier team of Toes on the Nose brand ambassadors are set to embark on a central Alaskan journey embodying the outdoor, adventurous lifestyle of the Toes on the Nose brand.
The 11-day Alaskan adventure begins March 30 and will be documented on the Toes Laguna blog http://toeslaguna.com/events/ with daily videos, journal entries and photos of their journey with a goal of inspiring people to get out, explore, and embrace an active lifestyle.
The itinerary involves minimal set plans but is sure to include spontaneous excursions such as surfing, paddle boarding, glacier hiking, fishing, snowboarding, and ice climbing –weather pending, of course.
“Toes Laguna Lifestyle Team’s mission is to showcase a healthy, active lifestyle and continue to motivate people to do the same,” said Summer Watson, the Toes on the Nose expedition team lead. “We’re excited to promote the Toes on the Nose brand and its easy-going way of life to the Alaskan people as we feel there is a definite similarity and connection between our brand and the state’s residents.”
The Alaska-bound members include lead Summer Watson, Toes Laguna manager, surf instructor and sponsored musician, Toes Laguna sales associate and surf instructor Sydney Hensler, personal trainer and nutritionist Shelby Hensler, and long-time friend, Casey Ryan.
The four Toes Laguna enthusiasts will be roughing it through the last days of winter in the Alaskan outback concreting the Toes on the Nose lifestyle mantra— living the dream.
“We wanted to travel somewhere we’ve never been, participate in activities we’ve never done, and some we have but in an environment that is completely foreign to us,” said Watson.
“We want to challenge ourselves, learn more about the northern most part of our country, have fun and see where the road takes us. We’re anxious to see what this adventure has in store for us.””
The Toes Laguna Lifestyle Team showcases the people and lifestyle behind the Toes on the Nose brand. A collaboration of surfers, musicians, artists and adventurists make up the members that are Toes Laguna Lifestyle Team. Toes on the Nose Laguna Surfshop offers surf lessons, in-store concerts and is highly involved with the community and environmental efforts. Toes Laguna promotes healthy and active lifestyles for themselves and those around them. Please visit www.toeslaguna.com for more information.
Toes on the Nose, a surf apparel company dedicated to the history and soul of surfing, offers a wide array of products including men’s, women’s, swimwear, children’s and accessories. Inspired by the art of nose riding, John Severson, the renowned surf artist and founder/publisher of Surfer magazine, coined the phrase and designed the logo “Toes on the Nose” for his Surfer Quarterly magazine back in 1961.
The logo was used for an editorial column entitled “Toes on the Nose” depicting the classic maneuver of the surfer’s toes hanging off the edge of the surfboard. With Surfer magazine’s blessing, Toes on the Nose was established in 1992 in Laguna Beach, California, with the mission to define its image through the definitive soul and style of longboarding. Today, Toes on the Nose continues this tradition, catering to the surfer who wants the clean and classic style reflecting the simplicity of earlier times. Please, visit www.ToesontheNose.com for more information.