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Source Interlink Media's ASG/Grind Networks Promotes Chris Engelsman to Director of Sales Strategy, Hires Jeff Baker as Publisher of SNOWBOARDER
SAN CLEMENTE, CA (March 22, 2011) — Action Sports Group/Grind Networks SVP Group Publisher Norb Garrett announced two key staff moves this week with the promotion of Chris Engelsman to Director of Sales Strategy for the ASG/Grind Network and Jeff Baker as Publisher of Snowboarder.
Engelsman has served as Publisher of Snowboarder since 2006 and has helped lead the title through a recent redesign and significant ad revenue growth capped by a 9% year-over-year increase in ad pages this winter.
Jeff Baker returns to Snowboarder—where he last served as Photo Editor in 2004—after recently starting Axis Media with Mike Basher and before that serving as Publisher of Snowboard magazine.
"Both of these moves serve to strengthen our team and help advance the growth of the ASG/Grind Networks and the individual brands such as Snowboarder," said Garrett.
"In his new role Chris will work alongside Elisabeth Murray to help drive our businesses forward across all media as he has done at Snowboarder over the past several years. With Jeff we are thrilled to bring his insights and creative talents back to Snowboarder and anticipate continued growth with our print, events, digital and video platforms."
SNOWBOARDER Magazine is entering its 24th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you're a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink's Action Sports Group/Grind Networks which reaches more than ten million active sports enthusiasts each month through an integrated network of magazines, online properties, events, and television programming. www.snowboardermag.com
Reaching more than 10 million enthusiasts, Source Interlink Media's Action Sports Group (ASG)/Grind Networks is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, Powder, Canoe & Kayak, SUP Magazine, Dirt Rider, and ATV Rider, Source Interlink Media's ASG/Grind Networks delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. In addition, ASG/Grind is the exclusive provider of action sports content for Yahoo! Sports through Grind TV and its numerous assets. www.actionsportsgroup.net
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.