SOLE TECHNOLOGY NAMES TIMOTHY NICKLOFF GLOBAL BRAND DIRECTOR FOR EMERICA AND ALTAMONT APPAREL LTD
EMERICA AND ALTAMONT ALSO PROMOTE JEFF HENDERSON & MIKE LAWSON TO ELEVATED ROLES
Sole Technology announced today Timothy Nickloff as the new global brand director for Emerica and Altamont Apparel. With more than 15 years experience in the action sports industry and as Emerica's former brand marketing manager for the last five years, Nickloff will now oversee the global direction for the two brands with the support of skateboarding legend Andrew Reynolds. Nickloff will lead the brand's marketing, teams, sales, creative and product development teams.
"Its truly an honor to be working closely with a creative visionary like Andrew Reynolds, and I'm excited to work with the Emerica and Altamont brand teams in this new capacity to bring the vision of these two very special and distinct brands to the streets" said Timothy Nickloff.
Alongside Nickloff, Jeff Henderson will take the reigns as Emerica's marketing manager, growing further with the brand after his six-year stint as Emerica's highly respected team manager, supporting and managing the brand's global marketing programs.
In addition to Henderson's new role, long time Altamont Sales Manager Mike Lawson has also been promoted to oversee all domestic and key account sales for both the Emerica and Altamont brands.
"I'm really excited for Emerica and Altamont. Timothy, Jeff, and Mike live and breathe skateboarding and the brands which has lead to their success with their past roles. The future is rolling in the right direction for two of the best brands in skateboarding and street culture" said Don Brown Senior Vice President of Marketing.
With the new changes, both the Emerica and Altamont brands are poised for an exciting and prosperous future.
Owned and operated by world champion skateboarder Pierre-André Senizergues, Sole Technology, Inc. is the creator of etnies, éS, Emerica, ThirtyTwo, Altamont and the Sole Technology Institute (STI). Sole Technology is the global supplier of its brands, which are responsible for many of the incredible innovations that have become staples of action sports. As a true industry leader, the company created STI, the world's first and only biomechanics research organization, to test and develop new technologies to make the highest performing skateboarding footwear. Sole Technology is headquartered in Lake Forest, California with offices worldwide in New York, China, United Kingdom, Spain and European headquarters based in Amsterdam, Netherlands.