CIT: Retail best practices during the current economic rebound.
SHACC: "Endless Summer" party tonight.
Details on Industry Insight.
Excitement building for Sacred Craft
Big swell hitting, Drew Brophy TV Series, Warshaw book signing and The Future of Surfing Collective added plus... we launched our new website!
MARCH 14, 2011, (Santa Cruz, Ca.) -- Lots of new excitement percolates around the upcoming Sacred Craft Consumer Surfboard Expo presented by Santa Cruz.
A late winter low pressure is pushing big surf into Northern California just in time for the weekend surfboard festival. Forecasters are predicting waves up to 15 feet, on Thursday, March 17 with plenty of leftovers for the weekend
Some of the world's finest surfboards will be on sale with great deals available. Also on display and for sale: handplanes, STPs, fins, travel bags, wetsuits, tee shirts, music, books and other equipment from the world renowned designers and manufacturers that exhibit at Sacred Craft.
Authentic culture that flows from the surfboard is a mainstay of the expo. A handful of unique exhibits take center stage alongside the world's greatest surfboards. The mainstay of the expo, the Tribute to the Masters Shape-off; honors Doug Haut and is presented by US Blanks. Plenty of live shaping, glassing, art, music, history, food and PRIMO beverage.
Surf lifestyle artist Drew Brophy is taking his new TV show The Paint Shop, LIVE to Sacred Craft. Two painting demonstrations will be given by Brophy and filmed on-site for the show THE PAINT SHOP WITH DREW BROPHY, currently airing on local television in California.
Brophy's demonstrations are designed to share surfboard painting techniques that can be used by both the novice and the experienced artist.
Sat. March 19th Noon to 1:00 p.m.: Drew will give a Graffiti-style painting demonstration and will show how to customize your own surfboard with a few cans of spray paint and stencils. Demonstration will be held at the SurfAide Shaping Bay.
Sun. March 20th Noon to 1:00 p.m.: Drew demonstrates his medium of choice, Uni-Posca paint pens, on surfboards. He will share tried and true techniques and will discuss preparation, composition, color blending, and sealing.
Brophy will discuss how you can have a viable career painting surfboards, and how retailers can increase sales with surfboard art. Bring your questions! This demonstration will be held in Drew Brophy's booth #B8.
Author / surf historian Matt Warshaw will be signing copies of his highly regarded "History of Surfing".
The Future of Surfing Collective will showcase the evolution of eco-friendly surfboards and materials at the Sacred Craft consumer surfboard show, March 19-20, in Santa Cruz, CA. Modern materials and techniques can now produce sustainable surfboards of equivalent performance, durability, weight, and quality in comparison to traditional surfboard construction techniques. From a consumer and a manufacturer's standpoint, there are no longer any 'fatal flaws' for eco-friendly surfboards.
On page 2: Future of Surfing Collective, other organizations at Sacred Craft