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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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Great insight into the issues
Great insight into the issues

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Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


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Photos from Sun Diego Grand Opening Party

The new Sun Diego store is in
The new Sun Diego store is in the Fashion Valley shopping center. Photos by Shelby Stanger for Shop-eat-surf.
By Shelby Stanger
March 28, 2011 8:22 AM

This weekend Sun Diego celebrated its 30th Anniversary and the Grand opening of its flagship store at Fashion Valley Mall with an array of festivities.

 

All day Saturday and Sunday various brands hosted athlete signings, fashion shows and giveaways to ring in the San Diego action sports retailer’s 30 years of history .

 

Surfers Bethany Hamilton, Damien Hobgood, Taylor Knox and more all showed up throughout the weekend to sign autographs for the public. There was also a 20% sale all day Saturday and Sunday.

 

Sun Diego topped off the weekend with a party Sunday night for industry executives and insiders.

 

The new store, which is upstairs across from Victoria’s Secret is 5,866 square feet and full of custom build-outs and unique, one-of-a-kind fixtures from the top action sports brands.

 

“It makes the industry look so inspirational,” said Greg Osthus of Reef, referring to the store look and layout.

 

“Size matters, but class is as important and this shop is as classy as it is big,” added Fernando Aguerre, President of the ISA.

 

Dave Nash, owner of Sun Diego, was all smiles and extremely busy the entire night entertaining and hosting everyone who came.

 

There was a wide assortment of freshly prepared sushi, gourmet pizza and a full bar of beer and wine for guests to enjoy.

 

One guest commented how many brand presidents were at the actual event.

 

“It truly shows how important Sun Diego is to San Diego,” he said.

 


More on: Sun Diego, Dave Nash

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