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Details on Industry Insight.
Los Angeles, CA – March 14, 2011 – Dirty Bird Productions, a privately-held management group in fashion, entertainment and lifestyle brands, has licensed the global use of the Modern Amusement brand and its iconic crow mark to Manhattan Beachwear Inc. in an exclusive swimwear agreement.
In a 3 year, global agreement, Manhattan Beachwear will be the exclusive licensor of Modern Amusement women’s swimwear and swim-related cover-ups. The agreement extends Modern Amusement’s daring attitude with color, print and pattern into the global swim market.
“With Modern Amusement, Mossimo and his team are building a unique and innovative brand that has endless opportunities. We are beyond thrilled to create Modern Amusement Swim and are honored that we were chosen to partner with such an incredible company,” said Brenda West of Manhattan Beachwear Inc.
“With Mossimo’s creativity, energy and passion for business and Manhattan Beachwear’s ability to design, market and manufacture high quality swimwear, we are guaranteed to create an unparalleled swim business.”
“Because we play on the same sun-drenched beaches and share a similar West Coast sensibility, we are confident that Manhattan Beachwear will capture the inherent drama of our unique brand,” said Mossimo Giannulli of Modern Amusement.
“The partnership choice of Manhattan Beachwear Inc. is organic to the Southern California, surf-inspired history of both companies.”
Modern Amusement women’s swimwear will debut globally in the Spring 2012 season.
Manhattan Beachwear adds the iconic west coast Modern Amusement brand to a current license stable including Ralph Lauren, Lauren Ralph Lauren, Trina Turk, ABS, Sofia by ViX, Hermanny by Vix, Nanette Lepore, PUMA, Hobie, Kenneth Cole New York, Kenneth Cole Reaction and Rampage.
Dirty Bird Productions (DBP), founded by Mossimo Giannulli, is a privately-held management group in fashion, entertainment and lifestyle brands.
Modern Amusement is a privately-held California-based lifestyle brand marked by the symbolic crow. Modern Amusement is the California dream, inspired by international art, music, technology and design, an eclectic collection that references a privileged lifestyle, growing up on the sun-drenched shores from Laguna to Malibu.
Manhattan Beachwear, Inc is a leading manufacturer of women's swimwear. With over twenty five years’ experience, Manhattan Beachwear, Inc, continues to grow its current roster of brands and services its existing customers in the Junior, Contemporary, and Missy markets. Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under licenses for Kenneth Cole New York, Kenneth Cole Reaction, Ralph Lauren, Lauren Ralph Lauren, Trina Turk, Nanette Lepore, ABS, Rampage, PUMA, Sofia by ViX, Hermanny by ViX, and Hobie. In addition, Manhattan Beachwear manufactures its own brands, La Blanca, 2Bamboo, 24th & Ocean, The Bikini Lab and Maxine of Hollywood.
All brands are sold to a mix of major department stores, as well as the best surf and swim specialty stores nationwide. Distribution includes Macy’s, Dillard’s, Bloomingdales, Saks Fifth Ave, Victoria’s Secret, The Buckle, Swim ’n Sport and Everything But Water. For more information please visit HYPERLINK http://www.mbwswim.com.