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Details on Industry Insight.
Industry Sales Veteran, Protect Our Winters Treasurer, Joins Movement as Premium, Eco-Conscious Personal Audio Collection Readies Summer Launch
COMMERCE TOWNSHIP, MI — March 18, 2011 — The House of Marley, which will launch its first collection of premium, eco-conscious personal audio products from the family of Bob Marley this summer, today announced that Jennifer McVey has joined the company as Director of Sales, Lifestyle.
In this new role, effective immediately, McVey will lead The House of Marley sales and distribution activity for the skate, street, snow, surf, outdoors and associated retail channels. She reports to Don Inmon, General Manager of The House of Marley.
McVey brings nearly 15 years of experience to The House of Marley with a focus on helping lifestyle brands achieve what she calls, “the triple bottom line” of planet, people and profit.
She is treasurer of Protect Our Winters (http://www.ProtectOurWinters.org), a non-profit organization started in 2007 by pro snowboarder, Jeremy Jones, to unite the winter sports community towards a common goal of reducing climate change’s effects on our sports and local mountain communities.
She joins The House of Marley after a 10-year relationship with Nikita Clothing, an Icelandic clothing brand founded by its head designer, Heida Birgisdottir and friends, in a tiny skate/streetwear store in Reykjavik 10 years ago.
McVey most recently served as International Sales Manager for Nikita EHF, responsible for sales, marketing and operations in all non-European territories, including the United States and Australia. She earlier served as Vice President and General Manager of Nikita Clothing USA, Inc.
“We believe The House of Marley will not only change the face of personal audio products, but that we can make a lasting impact on the world which is true to the Marley family’s core values,” said Inmon.
“Jen understands how to help brands change the way business gets done. We’re thrilled that she will help introduce The House of Marley into the essential lifestyle and youth culture marketplace.”
McVey began her association with Nikita as President and Founder of Deep Distribution International, a full-service distribution company for brands interested in penetrating the US action sports and street-wear markets.
Her partners included Nikita, A Snowboards from France (purchased by Rossignol), WESC from Sweden, and Becky Bags from New York. Earlier, she served as International Sales Manager for Timbuk2 Designs and began her career with Switch Manufacturing, which was acquired by Vans, Inc.
“The House of Marley is my perfect storm, combining sustainability, music and consumer products with a mission that is true to my beliefs,” said McVey. “I’m honored to be working with the family and the team at The House of Marley as we invite people worldwide to enjoy our spectacular range of audio products and join a very special movement.”
McVey is an honors program graduate of the University of San Diego and received her MBA from Thunderbird School of Global Management. She received a certificate from the executive program in sustainable management from the Presidio Graduate School in San Francisco.
The House of Marley delivers premium quality, eco-conscious products that embody Bob Marley's and the Marley family's values of equality, unity, authenticity, sustainability and charity. MARLEY is comprised of three collections — Jammin', Freedom, and Destiny — and features passive noise cancelling in-ear headphones, over-ear headphones, docking stations, speakers and boom boxes.
Products are expected to begin shipping to retailers at the end of the second quarter of 2011 and will be available at street, ski, skate and surf shops as well as at consumer electronics retailers. For more information, visit http://www.thehouseofmarley.com.
Working together for a better world, The House of Marley was created from the belief in Bob Marley's vision of "One Love," offering a range of eco-conscious, innovative audio electronics products that adhere to the Marley family core values: equality, unity, authenticity, sustainability and charity. A portion of proceeds from The House of Marley will benefit 1Love.org.
The epicenter of a global movement, 1Love.org is dedicated to spreading Bob Marley's message of unity and peace by lifting up a new generation of "young gongs" to strike the hammer for charities, causes and ideas that can change the world. Learn more at www.thehouseofmarley.com, join us on Facebook at www.facebook.com/TheHouseofMarley and follow us on Twitter at www.twitter.com/houseofmarley.
Visit the Marley Family's primary website at www.BobMarley.com and join the Official Bob Marley Facebook page at www.Facebook.com/BobMarley. Learn more about other Marley Family ventures by visiting Marley's Mellow Mood 100% natural relaxation teas and sodas at www.MarleysMellowMood.com, Marley Coffee at www.MarleyCoffee.com, and 1Love.org at www.1love.org.