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Details on Industry Insight.
Channel Islands Surfboards Joins Forces with The Pablove Foundation in the Fight Against Childhood Cancer
1% of Profits From CI Accessory Line to be Donated to The Pablove Foundation
SANTA BARBARA, CALIFORNIA (March 22nd, 2011) – Channel Islands Surfboards today announced its partnership with children’s cancer foundation, The Pablove Foundation.
1% of profits from Channel Islands’ non- signature accessory line, which includes surfboard bags, travel packs, traction and leashes, will be donated to Pablove in hopes of raising funds and awareness for the individuals and families affected by childhood cancer.
Childhood cancer hits home for Channel Islands Surfboards as founder Al Merrick’s granddaughter has battled the disease for the past two years: "Nothing strikes you harder than a child with cancer, given my experiences with my granddaughter Daisy, I am excited to be able to form a partnership between Channel Islands Surfboards and The Pablove Foundation to help fight childhood cancer with love."
Jo Ann Thrailkill, Executive Director and Co-founder of Pablove, is just as excited about this union: “We're honored to connect with another Southern California family whose lives have been forever changed by pediatric cancer. The Wilms' Tumor club gets only 500 new members a year, and both Daisy and Pablo were affected.
"The new link between Channel Islands Surfboards and The Pablove Foundation is symbolic of the link that is instantly formed between kids' cancer families. This program will help bring much needed light to pediatric cancer and the focus our families have on helping to find answers.”
Both Channel Islands and The Pablove Foundation hope to expand their partnership beyond the accessory line in the near future. Possibilities include benefit events and special auction items to be donated towards cancer research and support for families whose children are battling the disease.
Channel Islands’ accessory line debuted in 2008 and is currently sold across the US in about 90 stores and online at www.cisurfboards.com. The line provides dedicated surfers with the most advanced performance equipment through a line of surfboard bags, leashes, traction pads and travel gear.
Like Channel Islands’ boards, the accessory line is the result of the demand on design created by the world’s greatest surfers. Price points vary from $24.00 to $280.00 retail.
Founded by Al Merrick in 1969 and based in Santa Barbara, California, Channel Islands Surfboards shapes boards for many of the world's best surfers. Team riders include ten-time world champion Kelly Slater, three-time world champion Tom Curren and four-time women’s champion Lisa Andersen amongst many others. Throughout the years CI has been on the forefront of board technology and continues to dedicate itself to the progression of surfing through team-rider input and support. For more information, visit: www.cisurfboards.com
The Pablove Foundation is named after Pablo Thrailkill Castelaz, the son of Jo Ann Thrailkill and Jeff Castelaz and the little brother of Grady Gallagher. Pablo was six years old when he lost his valiant yearlong battle with bilateral Wilms Tumor, a rare form of childhood cancer.
Imbued with his spirit and inspired by his strength, Pablove is dedicated to the daily, global fight against childhood cancer and the suffering that comes in its wake.
The mission of The Pablove Foundation is to fund pediatric cancer research and advances in treatment, educate and empower cancer families, and improve the quality of life for children living with cancer through hospital play, music and arts programs. For more information, visit: http://pablove.org/